Starbucks to roll out energy modifier

Starbucks has taken the energy drink concept out of the
cooler case and moved it to the coffee bar.

The  Seattle coffee
chain will start offering customers a 50 cent “+Energy” option that they can
add to any handmade Starbucks  drink  starting next week, according to the Seattle Post-Intelligencer.

The “+Energy” mix will include B-vitamins, guarana and
ginseng, the PI said. Starbucks will
leverage its North American Coffee Partnership with Pepsi-Cola next month to
roll out an RTD version of Doubleshot Energy + Coffee in retail locations where
Starbucks’ Frappucino is sold.

Starbucks has two other drink options in the works – one which
will be frozen and another which will address health and wellness – in a bid to
help the 11,000 store chain’s skidding revenue.