New Energy Shot Offers Sexy, Fun and Flavorful Alternative for Retailers

Posted: 5/15/2008 3:00:00 PM

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PEPTIME® Energy Poised for Dynamic Sales as a Result of National Advertising, Direct Marketing Events and Bold Point-of-Sale Merchandising

INDIANAPOLIS--(BUSINESS WIRE)--A new offering in the exploding energy product market is providing a fresh option for retailers looking to cash in on this profitable, growing consumer base.

PEPTIME^® Energy Shots, one of the newest products from Indianapolis-based DMD Pharmaceuticals, launched its line-up of intense flavors and formulations in spring 2008, positioning itself as the “powerful, flavorful, sexy and fun” energy product of choice among consumers between 18-35 years of age.

“In 2006, the energy drink category grew 44 percent in U.S. groceries. And U.S. retail sales of energy drinks in 2007 totaled close to $3 billion dollars,” said Dave Dickey, president of DMD. “The iron is hot when it comes to this market, and we’re ready to prove to retailers and consumers that PEPTIME^® stands out from the rest of the products in this category.”

Retailers will appreciate the product’s small size, which equates to less stocking expense, a small retail footprint and merchandising catered to self-serve impulse purchases. In addition, PEPTIME^® Energy Shots require no refrigeration, and have no regulatory limits.

PEPTIME^® Energy has also been well positioned by DMD Pharmaceuticals through national advertising, resulting in a product that is not only popular with shoppers, but profitable for retailers. Ads promoting individual brands have been featured in 16 major magazines with national distribution, including Muscle and Fitness, Oxygen, Soap Opera Digest and Soap Opera Weekly, Exercise for Men Only, Men’s Exercise, Complete Woman, Exercise & Health, Jane and Maximum Fitness. And, the more than 20 million media impressions garnered in the fourth quarter of 2007 alone mean that core energy product buyers are already aware and in search of this leading brand.

Grassroots marketing and direct promotion will also be harnessed to hype PEPTIME^®. The PEPTIME^® Girls – a team of young product representatives that embody the sexy and fun PEPTIME^® brand – will continue to generate buzz about the new product line during summer 2008, with nationwide appearances and sampling events hosted at bars, concerts and other exciting venues.

Exciting point-of-sale merchandising is available to help retailers capitalize on PEPTIME^®. Visual displays such as aisle-toppers, high-resolution product signage and a wide variety of proven countertop dispensers will grab the attention of customers and help quickly convert consumer interest into sales.

PEPTIME’s^® convenient two-ounce energy shot promises a rapid-release kick of pharmaceutical grade caffeine with Vitamin B complex booster, taurine, and niacin — all without sugar to help avoid that “crashing” feeling provided by similar energy drink products.

“The ingredients in our new energy shots are the same proven energy-boosting components found in other popular energy drink brands,” said Dave Riddle, Compliance Officer. “The difference here is the exciting look and feel of the product, and the value and convenience it provides to retailers.”

And unlike other energy shots, it tastes good, too. Flavors such as Tropical Orange, Cosmo Berry and Island Lemon Lime allow consumers to further personalize their energizing experience and to avoid the unpleasant, medicinal aftertaste associated with similar products.

For more information about energy drink energy shots and a complete line of over-the-counter supplements from DMD Pharmaceuticals, please visit www.dmdpharm.com or call 800.795.2477.

DMD is one of the leading marketers of over-the-counter pharmaceuticals and dietary supplements with distribution in more than 50,000 convenience stores nationwide. The PEPTIME^® family of energizers and other leading DMD dietary supplement brands include TRIM-U^®, EPHRINE Plus^® High Energy, Ultra EPHRINE Plus^®, PEPTIME^® Mini-White^®, PEPTIME^® Magnum 357, and Ginseng Vita Blitz^®.