NEW YORK, N.Y., June 17, 2008 – International Flavors & Fragrances
Inc. (IFF) has expanded upon its existing tea portfolio with extraordinary
flavors from around the globe. Inspired
by the history and culture of tea, this collection contains authentic profiles
of the world’s most popular beverage.
These premium flavors capture the delicacy, nuance, and sophistication
of the aromatic originals.
Working directly with
growers from the world’s finest tea plantations, IFF has combined its extensive
understanding of flavor chemistry, the expertise of its research and
development teams and the creativity of its flavorists to develop this expanded
collection. White Peony, Long Jing,
Gyokuro, Oolong Tie Guan Yin, Darjeeling, Jasmine Green, and Chrysanthemum, are just some of the exotic
varietals included in the portfolio and formulated for a range of applications.
“Our people have a
passion for creating the best possible flavors,” explains Marie Wright, Flavor Creation Manager.
“Their combination of technical skill and analytical prowess leads to
exceptional products. The flavors in
this portfolio capture not only the classic attributes that differentiate one
varietal from another, but also the subtle, elusive nuances. The hearty toasted molasses notes of
Darjeeling, the delicate apricot and brown spice character of White Peony tea
and the fresh-cut grass aroma of Long Jing, are expertly crafted and recreated
for a full, authentic experience.”
Wright expects IFF to be the “go-to” tea flavor supplier due to the
expansion of this extraordinary portfolio.
“Our strong position is based on superior consumer understanding,
excellent materials, exceptional creativity, and world-class technical
expertise,” asserts Wright. “Through
this unique combination, we can reveal the global tastes of tea, one sip at a
time.”
The Tea portfolio, which
showcases IFF’s Natural flavors along with Nature Identical, is available
globally.
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IFF is a leading creator of flavors and fragrances used in a wide
variety of consumer products. Consumers experience these unique scents and
tastes in fine fragrances and beauty care, detergents and household goods, as
well as beverages, confectionary and food products. The Company leverages its
competitive advantages of brand understanding and consumer insight combined
with its focus on R&D and innovation, to provide customers with
differentiated product offerings. A member of the S&P 500 Index, IFF has
sales, manufacturing and creative facilities in 30 countries worldwide. For
more information, please visit our Web site at www.iff.com .
