Introducing GoodBelly the New Probiotic Fruit Drink Line

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BOULDER,
Colo., July 14 /PRNewswire/ — Organic and Natural Foods Industry
pioneer Steve Demos is launching GoodBelly — a new nutritious and
delicious fruit drink featuring powerful probiotics and
antioxidant-rich fruit. Probiotics — which are ‘healthy bacteria’ that help maintain the
natural balance of organisms (microflora) in the intestinal tract and
have positive effects on human health — are one of the hottest food
trends for 2008. New GoodBelly fruit drink features highly beneficial probiotic
Lp299v, which has been clinically tested and proven for 15 years to
improve overall digestive regularity and promote immunity. Demos,
Founder and Creator of Silk soymilk, has been recognized as an
industry thought-leader for decades for pioneering next generation
foods that promote optimal health and wellness.

New
GoodBelly is the first fruit-based dairy-free, soy-free, wheat-free and
vegan probiotic product of its kind in the United States and is
available in two product lines:

GoodBelly Probiotic Fruit Drink


New GoodBelly Probiotic fruit drink in 32-ounce quart size is a
delicious and nutritious choice that can be enjoyed by the whole family.


GoodBelly comes in three refreshing flavors — Black Currant, Cranberry
Watermelon and Mango — and is available at Whole Foods Market
nationwide beginning in July with a Suggested Retail Price (SRP) of
$3.99.

GoodBelly Multi Probiotic Fruit Drink


GoodBelly Multi is a 4 pack of 2.7-ounce single serving fruit drinks
featuring a concentrated dose of 20 billion live and active probiotic
cultures, vital minerals and 100 percent daily value of 9 essential
vitamins designed to strengthen and promote digestive regularity and
immunity functions.

— GoodBelly Multi comes in
three flavors — Blueberry Acai, Strawberry Rosehips and Peach Mango —
and is available at Whole Foods Market nationwide and select natural
products and grocery chains across the country such as HEB, Publix,
Wegmans and Giant Eagle with a SRP of $4.49 for a package of four.

GoodBelly
is the first product line introduced by Steve Demos’ new company,
NextFoods, which is committed to developing and marketing world-class,
functional foods and products with scientifically proven nutritional
benefits.

“GoodBelly is the next generation of
fruit drink — it’s where advanced nutrition meets modern day taste.
Your body is an ecosystem and a healthy digestive system contributes to
a host of positive benefits for your whole body. GoodBelly delivers a
holistic approach to wellness to health-conscious families by bringing
together validated science and organics” states Steve Demos, CEO and
co-founder of NextFoods. “Our star player for GoodBelly, patented
probiotic Lp299v, has been tested and proven through years of research.
Beyond that, it has also been proven on the breakfast table — Lp299v
is the probiotic strain in the number one selling fruit drink in Sweden
for 13 years.”

For more information about GoodBelly, please visit http://www.goodbelly.com/ .

To learn more about NextFoods, please visit http://www.goodbelly.com/about_nextfoods .