Pepsi Americas to change ‘every package we have’

Posted July 23, 2008 11:10 am by BevNET.com Staff

Pepsi Americas Chairman and CEO Bob Pohlad declared at a
second quarter earnings call Tuesday that the company needs to change “every
package we have today.”

The packages, he said, need to change “in both configuration
and size, optimizing consumer value and margins and providing further runway
for pricing.”

He added later in the call that new PET packages were being
added in Ukraine, but did not elaborate on how packaging changes might manifest
in the U.S., where profits fell by 1 percent and volumes fell by 5.4 percent.

Worldwide, revenue increased by 12 percent, but Pohlad said
he was satisfied with the company’s domestic performance.  The U.S. functions as a cash engine, he said,
while the company seeks growth overseas.