Dr Pepper Snapple Group takes minority stake in hydrive energy, LLC based on distribution agreement


RYE, NY, July 25, 2008 — HYDRIVE Energy, LLC, maker
of HYDRIVE energy drinks, announced today that it has entered
into an agreement with the Dr Pepper Snapple Group (NYSE:DPS) that
provides DPS with an equity position in the company in exchange for
meeting various distribution targets.  

Dr Pepper Snapple currently is distributing HYDRIVE, a
low calorie, enhanced water energy drink, in a number of its Midwest and East
Coast markets including: New York, New Jersey, Illinois, Wisconsin, Minnesota, Indiana, Kansas, Nebraska, Missouri, and Iowa. Under terms of the
agreement, DPS has been granted a minority stake in HYDRIVE and will have the
opportunity to expand its position by launching in additional U.S. markets.

“We are very pleased to
be working again with two well-respected beverage veterans, Mike
Weinstein and Brian O’Byrne, on their latest beverage innovation,” said Larry
Young, President and CEO of DPS. “HYDRIVE energy drinks are uniquely
positioned to take advantage of growth in the two fastest-growing beverage
categories, enhanced water and energy. 
The opportunity to participate at an early stage in the growth and
success of such emerging beverage ventures is very exciting for us and part of
our overall portfolio strategy.”

Brian O’Byrne, CEO of
HYDRIVE LLC, said:  “Dr Pepper
Snapple has been doing an outstanding job getting HYDRIVE in distribution
in its markets. The brand is already sold in over 9000 accounts by DPS and the
number keeps growing every day. We are looking forward to expanding into
additional markets in the future.” 

About Dr Pepper Snapple

Dr Pepper
Snapple Group, Inc is an integrated refreshment beverage business marketing
more than 50 beverage brands to consumers throughout North
. In addition to its flagship Dr Pepper and Snapple brands,
the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda, Hawaiian
Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose’s,
Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based
in Plano, Texas,
Dr Pepper Snapple Group employs approximately 20,000 people and operates 24
bottling and manufacturing facilities and more than 200 distribution centers
across the United States, Canada, Mexico
and the Caribbean. For more information,
please visit www.drpeppersnapplegroup.com

About HYDRIVE Energy LLC

HYDRIVE Energy LLC was founded in 2006 by beverage
executives Mike Weinstein (former CEO Snapple Beverages and President of
A&W Brands) and Brian O’Byrne (former CEO Yoo-hoo/Orangina). The company
markets a line of enhanced water energy drinks in 15.5 oz. resealable bottles.
All HYDRIVE products are positioned to consumers seeking a healthier energy
beverage because they are low in calories and sugar and are fortified with
vitamins, electrolytes and antioxidants. HYDRIVE is currently available in over
12,000 accounts in 21 states. The company is headquartered in Rye, N.Y.
For more information, visit www.hydriveenergy.com