Jones Soda Announces the Appointment of Michael O’Brien as Chief Financial Officer

SEATTLE–(BUSINESS WIRE)–Jones Soda Co. (NASDAQ: JSDA), a leader in the premium soda category and
known for its unique branding and relevant marketing, is excited to
announce the executive appointment of Michael OBrien
as chief financial officer, effective September 2, 2008. Mr. OBrien
replaces Hassan Natha who plans to pursue other interests. As chief
financial officer, OBrien will be responsible
for all long and short term strategic and operational finance planning,
all financial and legal filings, and work directly with investors, board
members and the executive team. Mr. Natha intends to be involved through
the transition process.

We are extremely pleased to welcome Michael
to the Jones Soda team, said Steve Jones,
chief executive officer of Jones Soda Co. With
an acute sense of fiscal responsibility, he has the skill set and
experience to help us further succeed in todays
environment through tightly controlled, precision investments.
Importantly, he will be able to build on the systems and controls
already implemented by Hassan, who has been an important part of this
team since 2006. We are very fortunate that he will remain onboard to
help ensure a smooth transition and we wish him all the best as he
pursues other business opportunities.

OBrien brings more than 20 years of
financial experience within both public and private companies. For the
two years prior to joining Jones Soda Co., he served as chief financial
officer and vice president of finance for Pyramid Breweries, based in
Seattle, Wash. OBrien was responsible for
development and long-term strategic planning for the company and was
instrumental in the positive financial turn-around at Pyramid Breweries.
From 2002 until 2006, he worked at Medisystems Corporate as chief
financial officer; from 1999 until 2002 at Flow International
Corporation as chief financial officer; for four years at Alistar
Manufacturing Group, Inc. as chief financial officer; for three years at
Tempress, Inc. as controller; and three years at KPMG Peat Marwick as
senior accountant.

OBrien received his bachelor of arts in
accounting from Western Washington University and his masters of
business administration from Seattle University. He is a certified
public accountant in the State of Washington and a member of Washington
State Society of Certified Public Accountants.

About Jones Soda Co.:

Headquartered in Seattle, Washington, Jones Soda Co. markets and
distributes premium beverages under the Jones Soda, Jones Pure Cane
Soda, Jones 24C, Jones Energy, Jones Organics, Jones Naturals and
Whoopass brands and sells through its distribution network in markets
across North America. A leader in the premium soda category, Jones is
known for its variety of flavors and innovative labeling technique that
incorporates always-changing photos sent in from its consumers. Jones
Soda is sold through traditional beverage retailers and everywhere youd
never expect to find a soda. For more information visit