Attitude Drinks buys Slammers, Blenders names

Posted August 20, 2008 11:47 am by BevNET.com Staff

PALM BEACH
GARDENS, Fla., Aug. 20 /PRNewswire-FirstCall/ — Attitude Drinks Incorporated, a beverage brand
development and marketing company, announced today the acquisition of a
portfolio of intellectual properties previously owned by Republic
Financial Corporation of Aurora, Colorado. Most notably, this includes
the Slammers and Blenders brands, two proven successful names. The
ownership of these intellectual properties for Attitude Drinks
Incorporated was effective August 8, 2008.

Steve
Jennings, Executive Vice President of Marketing and Innovation for
Attitude Drinks, commented, “By acquiring this portfolio of well-known,
consumer accepted functional beverage trademarks that have benefited
from millions of dollars of brand building investment, we can
accelerate the ‘speed to market’ of our current functional milk and
milk-based beverage innovation pipeline.”

“We are
pleased to be partnering with Attitude Drinks,” says Republic Financial
Corporation CEO Randy Dietrich. “These brands were developed by a very
talented team and we believe that Attitude Drinks is prepared to take
them to the next level as market leaders.”

About Attitude Drinks Incorporated

class=”loose”>Attitude
Drinks Incorporated, is an innovative beverage brand development and
marketing company focused on introducing nutritional, functional and
experiential beverages nationwide. The company is developing a line of
uniquely fortified and formulated functional beverages that offer
consumers, retailers and distributors numerous advantages over
traditional soft drinks and non-carbonated beverage brands. Attitude’s
first commercial brand, Vis Viva(TM) ‘Living Force Energy,’ is an
experiential drink featuring IQZOL(TM), a proprietary complex
delivering a feeling of increased focus and enhanced clarity with no
jitters and no crash. For more information on the company, please visit
http://www.attitudedrinks.com/ .

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Harbor” for forward looking statements. Certain of the statements
contained herein, which are not historical facts, are forward-looking
statements with respect to events, the occurrence of which involved
risks and uncertainties. Those forward-looking statements may be
impacted, either positively or negatively, by various factors.
Information concerning potential factors that could affect the company
is detailed from time to time in the company’s reports filed with the
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