August 21, 2008 (Los Angeles, CA)---An all-natural diet
cola has long been the Holy Grail for consumers. Now, Virgil's has a premium
ingredient winner with the introduction of Virgil's Diet Real Cola from Reed's,
Inc (NASDAQ:REED).This new flavor is
the signature addition to the Virgil's portfolio of diet , including Virgil's
Diet Root Beer, Virgil's Diet Cream, Black Cherry Diet Cream and now, Diet Real
Cola.
Served alone or used as an all natural mixer for
cocktails, or the perfect addition to any ice cream float, Virgil's Diet Real
Cola is caffeine-free and gluten free, and contains no preservatives or
artificial ingredients.
Sweetened with Stevia and Xylitol, all-natural
sweeteners, Virgil's Diet Real Cola expands upon Virgil's Cola, which was
successfully introduced within the mainstream marketplace in March of 2008.
Made with the same classic cola recipe from the early
1900's that made Virgil's Real Cola a hit among consumers, Diet Real Cola
contains some of the best herbs, spices and fruit oils from around the world, including the
finest premium Kola Nut from Africa, Clove Bud Oil from India and Vanilla from
Madagascar.
Infused with flavor, both Virgil's Real Cola and Diet
Cola are quickly becoming a favorite option for consumers looking to add
natural beverage alternatives to their diet without having to sacrifice on taste.
"For years, Reed's has been making Virgil's Root
Beer, a three time Outstanding Beverage Award winner of the National
Association of the Specialty Food Trade," said Chris Reed, President of
Reed's, Inc, "so it was a natural progression for us to make a cola that
would rival our super premium quality of root beer.Now, we see significant opportunity to
leverage the strength of the Virgil's brand name by offering diet versions of
our popular flavors."
Currently offered through select natural food accounts,
Virgil's Diet Real Cola is expected to launch nationwide to more than 1,000
supermarket accounts in the near future.Available in 12 oz long neck bottles and packaged in a 4-pack, the
suggested retail price is $5.99.For
more information and cocktail recipes, such as Virgil's Hard Orange Cola and
Bongo Cola. Please visit www.virgils.com
for more information.
About Reed's, Inc.
Reed's, Inc. makes the top-selling sodas in natural food
markets nationwide, and is currently selling in 10,500 supermarkets in natural
foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed not manufactured and using fresh
ginger, spices, and fruits in a brewing process that predates commercial soft
drinks. In addition, the Company has acquired the top-selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top-selling cola
line in natural foods, the China Cola product line. Other product lines include
Reed's Ginger Candies and Reed's Ginger Ice Creams. Reed's products are sold
through specialty gourmet and natural food stores, supermarket chains, retail
stores, and restaurants nationwide and in Canada. For more information about
Reed's, please visit the company's website at www.reedsgingerbrew.com
