Fresh off the sport’s debut at the 2008 Summer Olympics, BMX racing is a still-growing force in the extreme sports community. Proceeds from all BAWLS BMX can sales will be donated to the American Bicycle Association (ABA) and the National Bicycle League (NBL) – the nation’s two BMX racing sanctions – to benefit new track building, rider development and local racing programs.
BAWLS Guarana is a long-time backer of BMX- the brand serves as the “Official Energy Drink” of both the ABA and NBL and is an active sponsor of several pro riders. “BAWLS Guarana’s involvement in BMX racing over the last two years has left me and our employees hooked!” commented Founder and CEO Hoby Buppert. “These cans allow us to thank the BMX racing community for their ongoing support.”
“We’re very excited about the release of these new cans,” said ABA Marketing Director Shannon Gillette. “This shows the continued commitment that BAWLS Guarana has towards BMX racing and the ABA BMX programs. It’s great working with companies like this!”
“The new BAWLS BMX-branded cans promise to help raise awareness for BMX and in turn, directly benefit the development of the sport at grass root levels,” said Kevin O’Brien, NBL’s director of marketing. “BAWLS Guarana continues to support NBL and BMX Racing and we are proud to promote the launch of their newest initiative at the NBL Grand National.”
The cans will be unveiled this weekend at the 2008 NBL Grand Championships in Louisville, KY. Can artwork also features the logos of the ABA and NBL. The debut of BAWLS Guarana’s BMX cans also marks the start of the brand’s annual BMX contest, promoted on the limited-edition packaging. BAWLS fans can enter to win one of 25 limited-edition BAWLS BMX racing bikes, made exclusively by Intense BMX. No purchase is necessary to enter at www.bawls.com.
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit www.BAWLS.com.