Evian(R) -
Natural Spring Water is splashing into children's lunch boxes this
back-to-school season with Evian Les Petits, the first kid's pack of
premium natural spring water dedicated to children. Starting in August
2008, six-packs of Les Petits bottles will make their debut in stores
across Canada, and will be hitting stores across the U.S. shortly after.
With
the active lifestyle that most children lead, it is important for them
to quench their thirst with water. Replacing sweetened beverages with
water is a great way to not only keep them hydrated, but also to lower
a child's calorie intake, and Evian Les Petits offers a pure, fun and
natural way for kids to enjoy water.
"Water is an
important part of maintaining a healthy lifestyle for children, and we
want to help parents to encourage their children to drink more of it,"
said Jeff Caswell, VP of Marketing for Evian North America. "Evian Les
Petits is a great solution for Canadian parents, especially those with
an on-the-go lifestyle, who always want to make sure their children are
hydrated and replenished, whether at school, playing sports, at the
playground or in the car."
Evian has created fun
graphics to complement the new bottles and packaging. Easily held by
kids, these miniature bottles utilize Evian's signature pink and blue
colours with some added kid-friendly flair. The new artwork features
graphics of trendy, urban mothers with their children, as well as
images of colourful sea creatures.
A 330ml Evian
Les Petits bottle will fit neatly into a child's lunch bag or go
perfectly with their favourite healthy after-school snack.
Evian
Les Petits will be available in stores across Canada, such as select
Loblaws, Dominion/A&P, Couche-Tard, Wal-Mart Ontario, and IGA,
beginning in August with a suggested retail price of $5.99.
About Evian
Bottled
since 1826, Evian Natural Spring Water is the world's #1 brand of
premium spring water. Every drop of Evian takes over 15 years to filter
through mineral rich glacial sands in the pristine French Alps. Bottled
at the source in a state of the art facility, Evian comes from the
Cachat Spring located on the Southern shore of Lake Geneva, in the town
of Evian-les-Bains. Evian provides a uniquely balanced mineral
composition and subtle flavour as a product of its unhurried journey.
Today,
Evian is a brand of the Danone Group, a leader in the food industry and
number one by volume in the world for packaged water and dairy
products. Evian first entered the U.S. market in 1978, where it was
served in the finest bars and restaurants in distinctive glass bottles,
and is now accepted as the natural spring water for those, including
many of Hollywood's elite, who like to treat themselves to the very
best.
