2008-09-18
By Double Blue Jay Corporation
For Immediate Release:
Tampa, Fla. – The concept is simple -- Redneck themed energy drinks. It’s a fun, catchy, engaging brand that has huge market potential in an underserved niche segment.
Association with the term Redneck has been gaining momentum for several years and has recently become main-stream, but this demographic lacked a high-quality beverage with market appeal... until now. Hammer’s Redneck Punch™ intends to fill that void.
Make no mistake; Redneck Punch™ is not your average energy drink. It undeniably stands out in a category oversaturated with AVERAGE energy drinks. The product packs a wallop and delivers a high level of energy. The packaging is quite clever, too. Each can is camouflaged in a color tone corresponding to the flavor. And the flavors are uniquely Southern. They include flavors like Redneck Punch™, Root Beer, Green Apple and Peach Tea. The product will unquestionably connect well with the target market.
According to Double Blue Jay Corporation’s President, Steve Williams, “The product line has national
appeal – akin to the 1980’s Mountain Dew®, but a jazzed up 21st century Energy Drink version. That 1980’s style of marketing by Pepsi® really summarizes who and what we’re targeting. We’re making best efforts to position ourselves as a fun, catchy, engaging brand that doesn’t push away consumers. Because of these efforts, we’re anticipating great market appeal that will grow proportionally with the brand recognition.”
"We’re extremely excited to debut our product line at the National Association of Convenience Stores Show in Chicago next month. There are many people looking forward to this,” continues Williams.
Double Blue Jay Corp. is actively partnering with distributors that service national accounts such as retail grocery chains, wholesalers, club stores, drug chains, convenience store chains, and food service accounts.
With Horny Goat Weed as one of the several unique aspects of Redneck Punch™, how can this not be fun? It’s definitely a Southern Drink with national appeal. Now go and Getcha Some!™
Hammer’s Redneck Punch™ contains the following ingredients: Caffeine, Taurine, Maltodextrine, Guarana, Inositol, Niacin (B-3), B-6, Pantothenic acid (B-5), B-12, Horny Goat Weed, Panax Ginseng, and Glucuronolactone.
Hammer’s Redneck Energy Drink™ is available in six distinct flavors: Punch, Grape, Peach Tea, Root Beer, Green Apple, and Cherry Cola.
For more information, please visit http://www.redneckpunch.com/.
About Double Blue Jay Corporation: Double Blue Jay Corporation, based in Riverview, Florida, is a diversified beverage company which develops, markets, and nationally distributes premium beverages.
Media Contact: Double Blue Jay Corporation (877-989-4949)
Email: media@redneckpunch.com
Web site: http://www.redneckpunch.com
Mountain Dew® and Pepsi® are registered trademarks of PEPSICO, Inc.
Source: Double Blue Jay Corporation