FINANCIAL PepsiCo and The Pepsi Bottling Group have completed a joint acquisition on
75.53% in JCS Lebedyansky, a Russian juice company. • Welch's announced that it has hired Tonic Life Communications as
its new public relations agency of record. • Nestle USA, and Jamba Inc.
announced the early success of the Jamba ready-to-drink beverages in eight
Western U.S. states. Since its launch in May, Jamba ready-to-drink beverages
have captured a significant share of the premium juice segment, exceeding
initial expectations.
PEOPLE
Steve Schuckenbrock is leaving Pepsi
after two years of service as the company's chief information officer to pursue
a yet-to-be-determined dream job in the New Economy.
MISCELLANEOUS
The nation's fifth largest beverage distributor, Crescent Crown Distributing, will lease three Peterbilt Model 335
Hybrid Class 7 tractors. Two of the trucks will be based in Crescent's Phoenix
distribution center. The third vehicle will be at company headquarters in New
Orleans.
DISTRIBUTION Purple Beverage Company, Inc.
announced that it has shipped Purple to Try-It
Distributing's non-alcoholic division,
Balkan Beverage, for distribution in the Buffalo, New York area. • Power Trip Beverages will now have a
greater presence in Florida, thanks to a new relationship with Doral-based FL Distribution Company. • Herbal Water announced that more than
500 Safeway stores have added the company's line. Locations carrying Herbal Water
include Safeway Stores in Denver, Northern California, Portland and Seattle;
Dominick's in Chicago; Genuardi's in Philadelphia; Randall's in Dallas and
Houston; and Von's in Southern California. • Rudy Nutrition, Inc. announced availability at Las Vegas Nutrition
Centers.
PROMOTIONS/APPEARANCES
Bobby Genovese, Chief Executive Officer of Clearly
Canadian Brands appeared in an interview on WallSt.net's 3-Minute Press
Show. View the clip here.
• Go Fast Event Company announced
the 2008 Royal Gorge Go Fast Games in Canon City, Colorado, September 25
- 28. • Coca-Cola's
advertising investment in the Beijing Olympic Games garnered them a 40 percent brand
recognition rate among Chinese consumers. Read more here.
