The New Emergen-C Kidz Complete Multi-Vitamin & Multi-Mineral Supplement Drink Mix is Available on Store Shelves Today

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FOOTHILL
RANCH, Calif., Sept. 24 /PRNewswire/ — Alacer Corp., maker of the
popular vitamin fizzy drink mix, Emergen-C, has announced the latest
addition to their family of products, the NEW Emergen-C Kidz contains a
whopping 24 essential nutrients, including more immune-boosting vitamin
C than the leading brand and choline, to support healthy brain
function.*

“Kids love to mix it up, watch it fizz
and gulp it down so much that they chose and named their favorite
flavors: Strawnanaberry Blast, Orange Pineapple Explosion and Cherry
Yumberry,” said Meghann Seidner, Emergen-C Brand Manager. “Moms feel
great knowing each packet contains 250mg real fruit juice powders, and
no artificial flavors!”

To ensure this fruity,
mouth-watering vitamin formula is the best-tasting product on the
market, Alacer Corp. went straight to the source. Kids influenced every
aspect of the product development from tasting to naming and even
package design. There were over 100 kids from across the nation that
participated in selecting their favorite flavors. The final packaging
incorporates design elements from each winner.

The
creative product name winners include Austin Blase, age 8, of Duluth,
Georgia for Orange Pineapple Explosion and Bernadine Macedo, age 8, of
Los Angeles for Strawnanaberry. The three kids whose drawings inspired
the new package design include Marisa Rodriguez, age 9, of Rosemead,
California for Cherry Yumberry; Alessandra Rios, age 8, of Pasadena,
California for Strawnanaberry Blast; and Jake Mowery, age 12, of
Cumming, Georgia for Orange Pineapple Explosion. The winner for best
name and best artwork for each flavor was rewarded with a prize package
of $1,000 to be donated to their school’s reading, math or science
program. All participating kids received a complimentary sport sling
bag.

To meet the winners and to learn more about Emergen-C Kidz, please visit http://www.emergenc.com/ .

About Alacer Corp.

For
more than 35 years, Alacer Corp., based in Foothill Ranch, Calif., has
been an industry leader and innovator in developing, manufacturing and
marketing dietary supplements and nutritionally enhanced products that
support an energetic, healthy lifestyle.* It produces 400 million
packets annually of Emergen-C(R), which is sold in health food stores,
supermarkets, drug stores, mass merchandisers and club stores
nationwide. For more information about Alacer, please visit http://www.emergenc.com/ .

*These statements have not been evaluated by the Food and Drug Administration.

These products are not intended to diagnose, treat, cure, or prevent any disease.