Metroelectro quenches more thirst with the launch of one liter bottle

Posted January 12, 2009 9:11 am; Submitted by Soma Beverage Company

SAN FRANCISCO, CA (January 19, 2009) – Responding to customer demand for more Metroelectro in each bottle, Soma Beverage Company has introduced Metroelectro in a 1-liter bottle, joining the 20-ounce bottle launched last summer.

Billed as ‘the world’s first micronutrient water’, Metroelectro is a refreshing combination of purified water and vital nutrients, containing antioxidants to protect cells from damage, electrolytes to replenish essential minerals, and zinc to boost the immune system. Metroelectro has no sugars, sweeteners, artificial ingredients, or calories. Engineered for high-performance, Metroelectro targets consumers who prefer the simple taste of unflavored water.

Metroelectro complements the company’s original Metromint waters, which created an entirely new beverage category in 2004 and is now one of the top selling premium bottled waters.

“Metroelectro and Metromint waters offer consumer a healthier alternative to high-calorie energy and sports drinks,” said Scott Lowe, CEO, Soma Beverage Company. “Most medical experts advise drinking at least 64 ounces of water a day for optimum health and to help metabolize fat, improve muscle tone, enhance organ function, and remove toxins.”

According to founder and beverage designer Rio Miura, Metroelectro shares Metromint’s distinctive and sophisticated packaging design – a principle that has garnered Soma numerous beverage and design industry honors.

Metroelectro is available in stores nationwide, including Whole Foods Market, Safeway Naturals and numerous other natural and specialty food outlets. To discover more about Metroelectro, please visit www.metroelectro.com.

About Soma Beverage Company

San Francisco-based Soma Beverage Company, LLC., is an innovative brand leader widely recognized for pioneering the Mintwater beverage category. Since its introduction in 2004 by founders Rio Miura and Scott Lowe, its original, award-winning Metromint has become one of the top 10 selling premium bottled waters in the natural foods category.

An idea-driven company that carefully balances science with nature, through its state of the art purification process, Soma Beverage Company is widely known for combining pure ingredients, innovative packaging and extraordinary taste. Metromint and Metroelectro have an avid consumer fan base in the U.S. and Canada.