XYIENCE Adds Energy Shot to Beverage Lineup


LAS VEGAS, NEV. (January 18, 2008) XYIENCE ®, the makers of Xenergy, the official energy drink of the Ultimate Fighting Championship® (UFC®), announces the addition of the X Energy Shot, or X Shot, as a complement to its Xenergy beverage line. Like the 16-ounce Xenergy drink, the 3-ounce shot is sugar-free and calorie-free, with only 2 grams of carbohydrates, and is formulated to boost energy sans the crash associated with most energy drinks. Available in CranRazz, the best-selling Xenergy flavor, the shot provides a combination of B3, B6, B12 and B5 vitamins and a propriety energy blend of taurine, caffeine, ginseng and other ingredients that makes one shot as effective as a 16-ounce Xenergy. XYIENCE recently renegotiated a multi-year energy-drink sponsorship agreement for Xenergy with the Ultimate Fighting Championship® (UFC®). The X Shot is the UFC’s official energy shot.

“The introduction of the X Shot comes at a time when Xenergy, which is less than three years old, has proven its success-with, for example, triple-digit growth in the Canadian market during the last half of 2008,” says Csaba Reider, XYIENCE president and CEO and a former vice president at Cott Beverages and Pepsi/SevenUp. “Since 2006, we’ve seen the shot category develop into a $500 million plus category and reach out to a new demographic. XYIENCE will serve their existing and new customers well with the X Shot because it’s effective and like Xenergy, it’s the best-tasting option on the market.”

“Since Xenergy’s introduction in 2006, we’ve developed a loyal consumer base and huge brand recognition in the mixed martial arts world through our UFC affiliation. In the development phase, the X Shot has been well-received by our customers; retailers and consumers alike want an additional energy option from a brand they trust,” explains Darin Mahlke, director of sales and fighter relations for XYIENCE who works closely with the company’s team of professional athletes. XYIENCE signed UFC fighter and former PRIDE middleweight champion Wanderlei Silva in mid-2008.

The X Energy Shot will be in stores late January / early February 2009.

Proprietary Blend
Taurine, caffeine, glucuronolactone, guarana extract, Panax ginseng extract, inositol and L-carnitine

XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zenergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. Seven all-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Flavors include Cherry Lime, Cran Razz, Mango Guava, Blu Pom, Citrus Clear, Pink Lemon and Big Apple. Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3-for increasing strength and stamina and aiding in post-exercise recovery-to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.