ITO EN announces Mate Sencha shot

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New York, New York – ITO EN (ee-toh-en), the world’s leading supplier of loose leaf and bottled green tea, has launched its newest addition to their line of powerhouse ITO EN Shots – Mate Sencha Shot. With the energizing power of South American Yerba Mate and the antioxidants of green tea, this dynamic infusion offers restorative powers while offering a multitude of health benefits.

For centuries, throughout South America, Yerba Mate has been enjoyed as a drink that infuses renewed energy into a long day and is believed to impart an abundance of health and wellness. Meaning “gourd” in Spanish, Mate refers to the small gourd cup in which the yerba (llex paraguariensis) is served. Steeped together with Sencha, the Japanese term for premium green tea, the infusion is authentically brewed using ITO EN’s advanced brewing method which excels in drawing out the leaves naturally occurring tea antioxidants – Catechin.

With the smoky taste of yerba mate and clean finish of green tea, Mate Sencha Shot is an all natural unsweetened beverage with absolutely no calories, added color or flavorings. Authentically brewed and packaged in a convenient recyclable 6.4 fl oz steel can, the vigor of Mate Sencha Shot will help sustain the power of wellness and preserve good health.

“With the success of our ITO EN Shots – Sencha Shot and Oolong Shot, we wanted to bring another dimension by introducing an exotic intensity to our teas,” said Rona Tison, vice president of corporate relations for ITO EN (North America), INC. “The boldness of yerba mate was the perfect complement to invigorate our traditional brewed green tea.”

Other available ITO EN SHOTS:

Sencha Shot: Authentically deep brewed unsweetened Japanese green tea with 5 times (5X) the amount of

antioxidants,152 mg of the powerful polyphenol Catechin. Rich in Vitamin C, Sencha Shot helps maintain a healthy heart and neutralize cell-damaging free radicals.

Oolong Shot: Known as “blue tea”, Oolong Shot offers 171 mg of tea polyphenols. Known to help support cardiovascular health and the healthy digestion of fats, Chinese and Japanese cultures have long believed that oolong tea helps maintain healthy weight.

ITO EN Shots retails for $1.79 and are available at natural and mainstream markets nationwide. For more information, please visit ITO EN’s booth at the Natural Products Expo East is #1635.

About ITO EN (North America) INC.

ITO EN (North America) INC, a subsidiary of ITO EN, LTD., is the nation’s leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award winning Japanese tea lines in the U.S., including: TEAS’ TEA, the Traditional Japanese Tea (Oi Ocha – Japan’s 1 Selling Green Tea), Natural Fruit Tea, and ITO EN Shots. With a New York City flagship store (voted Best Tea Shop by the Zagat Survey of New York City Gourmet Market Places) and four-star authentic Japanese restaurants (KAI & Donguri), ITO EN is uniquely positioned as a pioneer in the tea industry. For more information, please visit