The Happy Relaxation Beverage Vacation in a Bottle Adds H &M Distributing To Bevy of Distributors


DALLAS, Texas) October 19, 2009- ViB Holdings LLC, creator and manufacturer of the hit relaxation beverage, ViB (Vacation in a Bottle) announces its distributor agreement with H & M Distributing of Twin Falls, Idaho.

The Midwest distributor will bring the leading relaxation beverage to southern Idaho and parts of Jackson Hole, Wyoming. H & M Distributing is a non-alcoholic beverage sales and distribution company focused on waters, sodas, juices and energy drinks.

“I think ViB is the largest player in the next big category: relaxation beverages. Energy drinks were hot for a while, but now people want to mellow out and calm down. Vacation in a Bottle is just what those people are looking for,” explains Ron Nelson, General Manager and Owner of H & M Distributing.

Travis Hollman, founder of Vacation in a Bottle says ViB was the first relaxation beverage to gain market share, distribution and celebrity appeal.

“ViB was the first to market with placement in national convenience and grocery store chains including Albertsons, Stinker Stores, and Jacksons with a family-friendly drink that helps you to relax, chill out and be happy,” Hollman explains. “We are excited to bring our product to the Midwest and happy to work with H & M Distributing,” Hollman adds.

The happy relaxation beverage has a long list of celebrity fans and investors. Entertainer Jessica Simpson, Phoenix Suns Forward Amar’e Stoudemire and Dallas Cowboy Jason Witten are just a few of ViB’s A-list crowd. “ViB is undoubtedly the market leader. The competition is simply trying to play catch up at this point,” says Hollman.

“With the current backlash against energy drinks and the negative effects that more and more people are experiencing, we feel that ViB is the perfect solution for any lifestyle. ViB creates a great feeling of relaxation with the benefits of increased focus at the same time,” said Hollman.

About ViB

Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Cowboys’ Tight End Jason Witten, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.