“Chuck is the ideal leader to take our sales to the next level,” said Seth Goldman, President & TeaEO of Honest Tea. “He combines the strategic insights of someone who understands a large corporation with the entrepreneurial instinct and mindset needed to build a challenger brand.”
Muth brings an impressive track record to Honest Tea, having started in the beverage business as a route salesman thirty years ago. For the past four years he served as Senior Vice President of Sales and Marketing for the Philadelphia Coca-Cola Bottling Company. From 1991 to 2002 he managed the growth of Seagram’s beverage brands as they grew within the Coca-Cola system.
“I’m excited to be joining Honest Tea at such a pivotal moment in the company’s growth,” Muth said. “The healthy, organic positioning of the brand creates a promising opportunity for the years ahead.”
About Honest Tea
Honest Tea is the nation’s top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea’s product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and many teas are Fair Trade Certified™. Honest Tea was founded in Bethesda, Maryland in 1998. The company has been continuously recognized for its impressive growth and mission-driven business practices. Honest Tea has sustained an annual compound growth rate of 66%. In addition to being named one of The Better World Shopping Guide’s “ten best companies on the planet based on their overall social and environmental record,” Honest Tea recently received Greenopia.com’s coveted 4-Leaf Rating as “the greenest beverage company.” For more information, visit: www.honesttea.com.