Jones GABA debuts in New York City

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EATTLE – October 23, 2009 – Jones Soda Co.’s great tasting tea-juice blend containing the amino acid GABA is bringing its relaxation benefits to New Yorkers. Jones GABA can be found exclusively on the shelves of a majority of Duane Reade stores throughout New York City starting this month. The weekend of Saturday, October 24 and Sunday, October 25, the Jones GABA team will be giving away free samples at the Duane Reade in Harold Square at 35th & Broadway.



Jones GABA delivers improved daily performance through mental focus and clarity. “PharmaGABA (the natural form of GABA) has been clinically proven to reduce biological stress markers, including cortisol, and is a safe and natural way to relieve stress and improve performance,” said Dr. Michael Murray, a leading expert on natural medicine.



Additionally, the benefits of Jones GABA have appealed to a wide array of consumer groups. College students have found it beneficial while studying, moms love it for multi-tasking and gamers have noticed measurable improvements in videogame scores.



Surrounding the New York City launch, Jones GABA will be taking over the streets, with the two-wheeled motorized Jones GABA segway sampling cold beverages throughout the city’s biggest events this fall.





Jones GABA will be available at Duane Reade beginning in October with promotional pricing through November. Jones GABA contains 150 mg of PharmaGABA per can, ranges from 80- 90 calories and comes in four refreshing flavors: Fuji Apple, Lemon Honey, Nectarine and Grapefruit. Visit www.jonesgaba.com for more information.



About Jones Soda Co.:

Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones GABA, Jones 24C, Jones Energy, Jones Organics, Jones Naturals and Whoopass brands and sells through its distribution network in markets across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda. For more information visit www.jonessoda.com, www.myjones.com and www.jonesgaba.com.