Zipfizz Announces New Distribution Deals With GNC and Ralph’s Grocery


ILL CREEK, Wash., Oct. 28 /PRNewswire/ — Zipfizz Corporation, makers of Zipfizz, the healthy energy drink mix that has been embraced by professional athletes, Hollywood and the general public, announced today that it has signed a distribution deal with General Nutrition Centers (GNC) and Ralph’s Grocery.

GNC stores will typically stock a wide range of weight loss, bodybuilding and nutritional supplements, in both their own numerous in-house brands as well as third party name brands. The company also stocks vitamins, natural remedies, and health and beauty products. GNC has over 6,000 stores in the US (including 1,100 store-within-a-store locations within Rite Aid) as well as locations in 49 other countries.

GNC, with approximately 5,300 retail locations in the U.S., will carry the Zipfizz grape-flavored 12 pack. GNC is the largest global specialty retailer of nutritional products, including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. Initially, GNC will carry Zipfizz in 1,400 of its retail locations before expanding to all GNC retail outlets.

Ralphs Grocery Company, the largest supermarket division of retail conglomerate Kroger, will carry the company’s flagship product, Zipfizz Healthy Energy Mix, in a 3-pack of Grape, Orange and Pink Lemonade. Ralphs Grocery is a major supermarket chain in the Southern California area. In addition to Ralphs Supermarkets, the company operates stores under the Cala Foods, Bell Markets, Food-4-Less, and FoodsCo names in California as well as PriceRite stores in Nevada.

The Zipfizz Healthy Energy Drink Mix is packaged in a test tube-like, single-serving container, and contains only 10 calories, no sugar, and 2 net carbs. When mixed with 16 to 20 ounces of water, it offers 25 nutritional ingredients, including nine vitamins, eight minerals, electrolytes and antioxidants.

“We are very excited to partner with GNC and Ralph’s Grocery,” said Adrian Vicente, Vice President of Zipfizz Corporation. “It is another important step for us as we continue to expand our market leadership position in this category.”

Vicente said that Zipfizz originated the healthy drink mix market when it was introduced in 2004. “When that happened, we created an entire new product category,” he said. “We’ve been able to grow our business because when it comes to taste and product satisfaction, consumers consistently choose Zipfizz.”

Zipfizz products are also available at Costco, QFC, Sam’s Clubs, Walgreens, Safeway, Emerald City Smoothie and other retailers. Last year, Zipfizz signed distribution agreements with Target, Rite Aid, H-E-B, Bartell Drugs, Fred Meyer’s, Vitamin Shoppe, Harris Teeter and for the company’s flagship product, Zipfizz Healthy Energy Mix. For more information, please visit