“Obtaining distribution in BevMo! and The Coffee Bean & Tea Leaf makes perfect sense for our line of natural, lower-calorie sodas,” said Steve Hersh, co-founder and president of GuS – Grown-up Soda. “They offer only the highest quality beverages and food to a discriminating clientele.”
BevMo! will initially feature GuS flavors that work well as cocktail mixers: Dry Pomegranate, Dry Cranberry Lime and Dry Meyer Lemon. Four-packs will be promoted along with cocktail recipe cards for the GuS & Goose (GuS Dry Pomegranate cross-promoted with Grey Goose®), the GuS-mopolitan (an easy Cosmo using GuS Dry Cranberry Lime) and the GuS-ito (a rum drink with GuS Dry Meyer Lemon.)
The Coffee Bean & Tea Leaf will carry four leading flavors of GuS in their ready-to-drink coolers: Dry Meyer Lemon, Star Ruby Grapefruit, Dry Cranberry Lime and Extra Dry Ginger Ale.
About GuS – Grown-up Sodas:
Launched in 2003, GuS was what the husband-and-wife founders were seeking in a beverage: something not as sweet as typical sodas and juice drinks. Taking inspiration from his father, who added seltzer to everything, Steve Hersh (formerly a packaged goods marketer) and Jeannette Luoh (formerly a lawyer) crafted a line of 100%-natural sodas containing real juice and extracts in distinctively dry flavors. GuS – Grown-up Soda is a product of Utmost Brands, Inc., New York, NY. More information at www.drinkgus.com. Contact Steve Hersh at firstname.lastname@example.org.