Innovative Beverage Products Launches HealthShots

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LAS VEGAS, Oct. 6 /PRNewswire/ — Amidst the cluttered counters within stores across the nation that contain countless copycat and unimaginative energy shots comes a new healthy twist and spark of vitality to the shot category. HealthShots(TM) – a new product line fortified with a host of healthy blends formulated specifically to taste great while also providing functional ingredients based on health and wellness concerns – has just launched in Long Island. The new product line was also recently on display at the 2009 NBWA Convention & Tradeshow in Las Vegas during the week of September 21st.

HealthShots(TM) will be participating in the upcoming Chicago Marathon Health & Fitness Expo. This event is held October 9th and 10th, prior to the Bank of America Chicago Marathon on Sunday, October 11th. With over 40,000 participants in the marathon, and the Expo being open to the public, consumers can experience firsthand this revolutionary new product line that has been creating quite a buzz over the past few weeks.

“In our intensive shopper and market research, we’ve found consumers are concerned about personalized health platforms and seeking more convenient, easy to carry products, with refreshing, great taste that are beneficial supplements for themselves and their families,” said Donna Hartsough, Senior Director of Brand Strategy.

The first three HealthShot(TM) beverages are as follows:

Brain Refresh HealthShot(TM)

-4 oz. shot size for convenience

-No artificial flavors or colors

-Pineapple Colada flavor

-Contains B-Vitamins that help with the neurotransmitter synthesis of the brain

-Contains Choline for the role it plays in cognitive systems of the brain

Men’s Edge HealthShot(TM)

-4 oz. shot size for convenience

-No artificial flavors or colors

-Wolfberry Cola flavor

-Contains Selenium as an antioxidant that may help reduce the odds of prostate cancer

-Contains Chromium that may help build muscle and/or trigger weight loss

-Contains Ellagic Acid – a polyphenol antioxidant from pomegranate extract

Sustained Energy HealthShot(TM)

-4 oz. shot size for convenience

-No artificial flavors or colors

-Blueberry Pomegranate flavor

-Contains B-vitamins often called the “energy vitamins”

-Contains D-Ribose for the role it plays in metabolism

Upcoming HealthShot(TM) additions will include targeted shots that focus on platforms such as Immunity, Joint Health, Relaxation and more. The Immunity HealthShot(TM) will be available at the end of October for purchase, just in time to help combat the cold and flu season!

Look for HealthShots(TM) in select retail stores and health clubs in the Long Island market and expanding into other territories in the near future. If you are interested in purchasing HealthShots(TM) online, please go which allows purchasing through If you are interested in becoming a distributor of HealthShots(TM), please contact us for more information.

About Innovative Beverage Products

Innovative Beverage Products, LLC (IBP) develops, manufactures and markets healthy beverage concepts and distributes them to retail markets, including grocery, convenience, pharmacy stores and health clubs. IBP’s creations provide consumers with high-quality, on-trend, great-tasting beverage products that are refreshing, and the perfect alternatives for healthy living. IBP has created HealthShots(TM), a line of health benefit-driven shots and “The Beverage,” a gourmet line of carbonated adult-type beverages. To learn more about IBP and their products, please visit or