Santa Cruz Organic introduces three Super Fruit blend juices

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CHICO, Calif. (November 11, 2009) – Organic industry pioneer, Santa Cruz Organic® recently launched three Super Fruit juices – Blueberry Açai, Cranberry Goji, and Pomegranate Black Currant. Available on grocery shelves now Santa Cruz Organic combines the most powerful and potent super fruits, known to be high in antioxidants, for nutrition savvy juice drinkers. Each blend is 100 percent juice, contains no added sugar, artificial flavors, or preservatives and is certified USDA organic.

Products containing antioxidants are growing in popularity. From 2007 to 2008 antioxidant sales reached almost $5 billion, a 5.8 percent increase according to the Nutrition Business Journal.

Each blend in the Santa Cruz Organic Super Fruit line was carefully matched to bring out the best tastes of its mate:

· Blueberry Açai – sweet yet full-bodied with a rich purple color. Bonus: açai is known as the “power berry” due to high levels of antioxidant anthyocyanins and flavonoids.

· Cranberry Goji – underlying tart flavor with a crisp finish. Bonus: goji berries have been used for over 6,000 years by Asian herbalists for a wide range of benefits.

· Pomegranate Black Currant -distinctively bold and pleasantly tart. Bonus: black currants are bouncing back in popularity from their previous U.S. banishment.

Like Santa Cruz Organic’s full line of products, Super Fruit blends are produced entirely with renewable energy from a variety sources including on-site solar energy and renewable energy certificate purchases. Each juice is Green-e certified by the Center for Resource Solutions ( For the past nine years, Santa Cruz Organic has been awarded the WRAP Award for recycling more than 95 percent of its manufacturing waste.

Santa Cruz Organic Super Fruit blends are sold in 32-ounce recyclable glass bottles for $5.99 each and are available in natural and traditional grocery stores nationwide.

About Santa Cruz Organic:

Santa Cruz Organic® has been producing juices since 1972. The company has a history of developing innovative products and was the first company to have a wide range of organic, 100 percent juices and blends. It currently offers more than 50 organic products ranging from organic fruit juices and organic sodas to fruit sauces, chocolate syrups and peanut butters. Visit for more information.