ViB Holdings LLC Announces Distributor Agreement with Treasure Valley Beverage of Boise, Idaho


allas, TX, November 11, 2009 –(– ViB Holdings LLC, creator of the revolutionary relaxation beverage ViB, today announced a distributor agreement with Treasure Valley Beverage.

The nonalcoholic beverage distributor will add Vacation in a Bottle to its current offerings that include soft drinks, juices, waters and energy drinks. Treasure Valley Beverage will distribute ViB to ten western counties of Idaho including the Boise Valley.

“The relaxation beverage category is still new to people. ViB was the first to market and that really helps the category. Everyone that has tried it loves the taste and relaxing effects,” says Jerry Cook, General Manager of Treasure Valley Beverage.

Treasure Valley Beverage joins ViB’s expanding roster of distributors as the original relaxation beverage continues to de-stress the nation.

“We are proud to partner with Treasure Valley Beverage. As a division of the Dr. Pepper 7 UP Bottling Company, they’re part of a family-owned business that’s been around for over 100 years. They are on top of beverage industry trends and they understand that the relaxation category is the next big thing,” says Travis Hollman, co-founder of ViB.

More and more Americans are embracing relaxation beverages as people search for ways to cope with daily stress and the relaxation trend spreads across the nation.

Hollman also mentions that ViB Holdings LLC is reporting a 252-percent sales increase for ViB this year. “We’ve had a great year and we want to continue that momentum in 2010 as we strive to help Americans de-stress in a healthy way.”

Plus, Vacation in a Bottle was the first to gain market share, distribution and celebrity appeal. ViB’s famous fans and A-List investors include Cincinnati Bengals sensation Roy Williams and Dallas Stars forward Mike Modano.

Vacation in a Bottle is available at 7-Eleven, Albertsons, Fred Meyer and Jacksons stores in Idaho and online at

About ViB

Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.