Fruit 66 now fortified with vitamin D

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ICHMOND, Va., November 17, 2009 – On the heels of the just-released study by the medical journal Pediatrics, which finds that one in five U.S. children do not get enough vitamin D, Fruit 66, the low-calorie, nutritious sparkling juice brand popular among school kids, has recently added vitamin D to its list of nutrients and minerals. The new vitamin D-fortified Fruit 66 will be available beginning this week.



Already seen as a healthier alternative to juice and soda, Fruit 66, the nation’s fastest-growing sparkling juice, continues its commitment to the health and well being of our nation’s children by closely collaborating with school nutritionists. By adding this critical component, which is essential for the development of strong, healthy bones, Fruit 66 now has 10% of the USDA RDA of vitamin D as well as 100 percent of the RDA of vitamin C and 10 percent of the RDA of Calcium and vitamin A with only 95 calories per serving.



“School nutritionists kept telling us that calcium gets absorbed only in conjunction with vitamin D,” says Fruit 66 president Bill Hargis. “We already had the calcium, but we are now adding vitamin D, ensuring that kids are getting the maximum nutritional value in Fruit 66. In effect, Fruit 66 is a nutritional supplement with a fruity taste and bubbles.”



Along with helping build stronger bones, researchers have suggested that vitamin D could help prevent serious diseases such as diabetes and ward off infections. Other studies have found that kids with low levels of vitamin D also showed signs of higher blood pressure and are more likely to be overweight.



Developed in consultation with school nutritionists and foodservice directors, Fruit 66 is a sparkling juice with fewer calories and more nutrients than many juice style beverages on the market. With just 95 calories in an 8-ounce can, and boasting 100 percent of the RDA of vitamin C and 10 percent of the RDA of Calcium, and vitamin A, Fruit 66 is a tasty, healthier alternative to lunch room juices and sodas. It is available in four flavors – Kiwi Strawberry, Fruit Punch, Orange Tangerine and Apple Berry.



About Fruit 66



Fruit 66 is a low-calorie, highly nutritious, sparkling juice brand for kids. Created in response to poor beverage offerings that lack nutritional value and are highly caloric, each can is equal to 1 serving of fruit and has 95 calories per serving. Fruit 66 can be found in school cafeterias across the country as well as many natural food stores nationwide. For more information on Fruit 66, visit www.fruit-66.com.