The Company has entered into Marketing and Lead Generation Agreements with two parties which together can supply email lists of approximately 88 million high-quality email leads as well as merchant accounts for customer use. The Company is also evaluating the expansion of our distribution into Europe with assistance from existing business relationships.
We will begin marketing our new product by launching an internet continuity program in December 2009, followed by an infomercial in the second quarter of 2010 to build brand recognition with endorsements from well recognized doctors and high profile athletes. Additionally, the Company intends to use our existing contacts to create relationships with charities to expand our internet continuity programs. We expect the brand recognition developed by these marketing programs will create consumer awareness for a retail market rollout in the third quarter of 2010.
About Who’s Your Daddy, Inc.
Who’s Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of our new line of energy shot products and drinks. Who’s Your Daddy, Inc. stock is traded publicly under the WYDI.OB ticker symbol.