Jones Soda launches Jones Zilch

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SEATTLE – Seattle-based Jones Soda is launching a zero calorie line of soda called Jones Zilch, which is expected to hit store shelves in late 2009.



“The demand for a healthy beverage alternatives continues to grow,” said Joth Ricci, president and CEO of Jones Soda. “With Zilch, we are able to offer current consumers, a zero calorie beverage option that has an amazing taste and is available in a variety in flavors. We also believe this product will expand the consumer base of Jones for consumers looking for that flavor based, zero calorie alternative”



Slang for zero, Zilch contains zero calories and will be fortified with 30 percent of the recommended daily allowance of vitamin C and sweetened with Splenda. It will be available in three refreshing flavors: Pomegranate, Vanilla Bean and Black Cherry. Jones Zilch will enter into the Northwest market in mid November 2009 and will be in retailers across the country soon after.



Zilch joins Jones Sodas’ other innovative beverage alternatives including Jones GABA and Jones 24c. Available in single bottles and four-packs, Zilch can be found at QFC or for a limited time online at www.jonessoda.com. Zilch will come in a three pack samples, with one bottle of each flavor and is $4.99 plus shipping.



About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones GABA, Jones 24C, Jones Energy, Jones Organics, Jones Naturals and Whoopass brands and sells through its distribution network in markets across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda. For more information visit www.jonessoda.com and www.myjones.com