After two successful years in the marketplace, bot beverage’s youth-friendly, fortified water known as bot, proved to be a cult favorite amongst an unexpected, influential consumer: teens, college students and young adults alike. To meet this powerful audience’s demand for a healthy, all-natural, low-sugar drink, they developed bot enhanced water for adults: a 16.9 oz flavored water containing electrolytes, B vitamins and antioxidants with only 50 calories per bottle.
“bot syncs with the healthy and contemporary pursuits of youthful and modern consumers,” says Cricket Allen, bot beverages’ CEO and Founder, “the trippy social media campaign we are launching in conjunction with the introduction of bot allows us to speak directly to our customer in a whimsical way, wholly unique to us.”
bot’s marketing initiatives involve utilizing social media technology as a primary method to speak, connect and entertain their audience through the highly animated “botland” at www.botbeverages.com. The dynamic and breakthrough site is interactive, using Twitter hashtags to change both the music and character vignettes within “botland”. Trigger hashtags include #botyume, #dream, #botdance, #dance, #musicmonday, #botlove, #love, #botyoga, #yoga and #stretch. Consumers can log on, tweet and decide which one of bot’s uniquely animated vignettes and musical score is their favorite. The website was designed by interactive design firm Periscopic.
bot enhanced water launched exclusively in five Northeast states: New York, Pennsylvania, Connecticut, Massachusetts and New Jersey. bot beverages has strategically placed their new product in select grocery stores, cafes and restaurants that attract their forward-thinking, healthy and modern consumer. With the aid of strategic marketing partner, Suite Access, bot enhanced water has been placed in board rooms and offices in the New York City market, targeting approximately 2,500 key influencers and trendsetters across several business sectors including Atlantic Records, Rodale and several pro-sport team locker rooms. These placements have proven especially successful at restaurants and deli’s such as The Pump, a hip and healthy restaurant chain in New York City.
“The addition of bot to our all-natural quick serve menu has proved to be a winner. We can’t keep enough of it in stock to satisfy our health conscious and sophisticated consumer,” says Adam Eskin, owner of health-food restaurant, The Pump.
bot health and nutrition information:
– free of preservatives, coloring, artificial sweeteners, thickeners or HFCS
– only 50 calories per 16.9 oz serving (1 bottle)
– lightly sweetened, naturally, with pure cane sugar
– all-natural and features B vitamins, electrolytes and antioxidants
bot is available at Whole Foods, Big Y, King Kullen and Wegmans as well as and other regional stores in New York, Connecticut, New Jersey, Massachusetts and Pennsylvania as well as online at www.beveragesdirect.com and www.watertoyou.com and retails for MSRP $1.49 per bottle. Join the fun at www.botbeverages.com.
bot® beverages was founded in Princeton, NJ by husband and wife team Cricket and Brian Allen. bot beverages is a boutique beverage company that is totally committed to providing a healthy, refreshing and natural source of hydration. You can find bot beverages at grocery stores, restaurants, cafes and deli’s across the country specifically in New York, New Jersey, Connecticut, Massachusetts and Pennsylvania as well as online at www.botbeverages.com. bot enhanced water received a silver medal in the 2009 Beverage World Global Packaging Design Awards for its clean, modern and simple packaging and whimsical, colorful, anime-influenced graphics. bot is proud to be a member of the committed environmental association, 1% For The Planet. For more information and to visit “bot land”, please log on to www.botbeverages.com.