Redline is produced by Vital Pharmaceuticals, Inc./Red Line (VPX/Red Line)of Davie, Florida andisone of the top 100 beverage producers in the United States with annual estimated revenue of $150 million.
“Continuing to build our own Grass Roots distribution network is not only helping to grow the DNA brand label but those of others in a market with limited distribution opportunities. Every stop our trucks make with a new product aboard makes us more valuable to the retailer and ultimately produces more revenue for the Company,” said Ralph Sabella, DNA`s Vice President of Operations. Sabella added, “Initial Red Line distribution efforts are centering on 21 counties in central and northern Florida, including Tampa and Orlando. As an approved vendor we have begun to service Race Trac in the territory. Race Trac has over 500 convenience/gas locations primarily in the southeast,” concluded Sabella.
About DNA Energy Drink
DNA Energy Drink is a product of DNA Beverage Corporation and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body`s seven energy sources to maximize energy and improve awareness. DNA Energy Drink`s three flavors, Citrus, Lemon Lime and Citrus Sugar Free, comes in 16oz. cans and retails for a suggested retail price of $1.99.
True to its action sports roots, DNA Energy Drink has earned national recognition through its title sponsorship in both Supercross and Motocross, reaching millions of fans and viewers. DNA is the new title sponsor of the DNA Shred Stix Yamaha Star Racing Team. DNA can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its 53 ft. DNA branded semi-trailer is a regular at events all over the country and regularly supports its retailers and distributors.
About Grass Roots Beverage
Grass Roots Beverage was created by DNA in order to get its own DNA Energy Drink to market. A severe lack of distribution opportunities for new non-alcoholic brands in a market dominated by products controlled by Coke, Pepsi and Arizona, by building the platform to address our own needs, we have become a very attractive alternative for other quality manufacturers, with similar distribution hurdles to overcome. www.grassrootsbeverage.com