Explosively Popular drank Beverage Chills Out New England – Joining Ranks with Polar Beverages


OUSTON and BOSTON, Dec. 10 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into an agreement with Polar Beverages, to bring its proprietary product, drank(TM), the Extreme Relaxation(TM) beverage, to all of New England and parts of Northern New York.

Polar Beverages, in existence since 1882, serves more than 25,000 accounts through its distribution network including convenience and grocery stores in major cities such as Boston, Hartford, and Albany. drank(TM) will join other well-known products in the expansive Polar Beverages repertoire such as 7UP®, Sunkist®, A&W Root Beer®, Nantucket Nectars®, Snapple Iced Tea®, and Arizona Iced Tea®.

“Polar Beverages prides itself on carrying only the elite and most popular products,” said Gerry Martin, Vice President of Marketing and Immediate Consumption Sales at Polar Beverages. “drank(TM) meets this criteria, as their sensational beverage has gripped the attention of the country by providing Americans with a way to relax. Now, we’ve completed this deal to make New Englanders feel the same way.

“Despite their sports teams constantly winning championships, New Englanders are just like the rest of the country in that they are looking for ways to relax!” said Peter Bianchi, CEO of Innovative Beverage Group. “In order to reach the masses most effectively, we strive to form distribution deals with only the strongest beverage suppliers. Forming such a partnership with Polar Beverages accomplishes this goal, as their established credibility and widespread coverage have proven to put beverages on the map in their region.”

With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

Polar Beverages joins an extensive and growing roster of regional distributors that have added drank(TM) to their New Age beverage lineup. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll. To reach Polar Beverages, please call 508-749-2246.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank(TM). Dubbed the world’s first Extreme Relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll(TM)” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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