Just in Time for the Holidays, New Coca-Cola Mini Can Now Available in New York City and Washington, D.C


EW YORK, December 3, 2009 /PRNewswire/ – Coca-Cola welcomed its new 90-calorie Coca-Cola Mini can to New York City yesterday just in time for the holidays, by inviting local families to a “mini” dance lesson with the famous Radio City Christmas Spectacular® cast and the Rockettes®.

More than thirty local families joined in the season’s merriment and learned first-hand from the Radio City Rockettes® how to do a 90-second, “mini” dance kick-off routine on the legendary Radio City Music Hall® stage. The lesson featured families practicing signature moves that have been part of the annual show and the holiday tradition for more than 75 years. The Oramas family from New York City got an extra thrill when they were selected to appear in costume during that evening’s performance of the Radio City Christmas Spectacular® starring the Rockettes®.

“My mom used to take me to the Christmas Spectacular® when I was little, and I always wanted to dance with the Radio City Rockettes®. What a wonderful way to kick off the holiday season,” said Judy Oramas.

Celebrating the availability of the new Coca-Cola Mini can with the cast of the Christmas Spectacular® was the perfect partnership according to Caren Pasquale Seckler, assistant vice president of Coca-Cola brand and trademark strategy, Coca-Cola North America. “Christmas Spectacular® and Coca-Cola are part of the American holiday tradition. Families getting together and having fun through movement and dancing with the world-famous Rockettes® is a perfect way to introduce the joy and uplift associated with our newest family member, the Coca-Cola Mini.”

A great option for quenching smaller thirsts this holiday season, the 7.5 ounce, Coca-Cola Mini can arrives on store shelves in New York and Washington, D.C. next week. It will be available nationwide by April 2010.

The Radio City Rockettes® and members of the Radio City Christmas Spectacular® cast joined in the celebration with the local families and showed how much fun precision dancing and physical activity can be. “Dancing is fun and a great way to incorporate movement into everyday life,” said Laurin Sydney, an award-winning journalist and emcee of the event. “It is something families can do together or people can do alone, and it not only burns calories but it generates joy.”

Coca-Cola designed the new 90-calorie Coca-Cola Mini can as another option for consumers to enjoy the great taste of their favorite drink in a smaller, portion-controlled package. Research shows that the key to controlling weight involves a combination of physical activity and balancing calorie intake. The Coca-Cola Mini can helps to remind people about the importance of moderation and calorie management without depriving themselves of the delicious, refreshing taste they love.

The Coca-Cola Mini can carries the distinct Coca-Cola contour-shaped bottle image in white on a red background. The 90-calorie count is displayed in an eye-catching bubble located on the front of the can. The Coca-Cola Mini can will be sold in 8-packs and will start appearing in major grocery stores across the country in the coming months.

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERADE®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About the Radio City Christmas Spectacular®

The Radio City Christmas Spectacular®, starring the Radio City Rockettes®, will run from November 13, 2009 through December 30, 2009. Prices range from $42 to $105. A limited number of premium tickets are also available for all performances. Tickets are available online at www.radiocitychristmas.com or at the Radio City Box Office (50th Street and Avenue of the Americas). Box Office hours are Monday through Saturday, 10:00 a.m. to 8:00 p.m. and Sunday 11:00 a.m. to 8:00 p.m. Tickets may also be purchased by calling the Ticketmaster Christmas Hotline at (212) 307-1000 or at any Ticketmaster outlets. Ticket prices include a $4.50 facility charge. Tickets purchased via Ticketmaster are subject to service charges. Please call (212) 247-4777 for more information.