Innovative Beverage Group Signs Deal with Clayton Distributing Co. to Distribute drank Throughout Georgia

HOUSTON and ATLANTA, Feb. 11 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today that it has signed a deal with Clayton Distributing Co. to distribute its proprietary product, drank(TM), the world’s first extreme relaxation beverage, in Georgia. Clayton Distributing Co. will distribute drank(TM) throughout Georgia, including the metro-Atlanta and Macon markets.

Clayton Distributing Co. successfully represents industry leaders such as Red Rock(R), Welch’s(R), AriZona(R) and Crystal Springs(R) in a market known for driving trends throughout the Southeast. The company distributes to more than 3,500 large supermarkets, convenience stores and other specialty stores and venues, including college bookstores and golf courses.

“We are very excited to partner with Clayton Distributing Co. to introduce drank(TM) into this thriving beverage market,” said Peter Bianchi, CEO of Innovative Beverage Group. “As one of the largest distributors in Georgia, Clayton Distributing Co. has the unparalleled capability to propel drank(TM) forward throughout this region.”

“We are very selective of the products we take on,” said Charles Redd, co-owner of Clayton Distributing Co. “But after watching drank(TM) develop a strong consumer base in other markets, including Memphis, New Orleans, St. Louis and Dallas, we knew we’d found a winner. Drank(TM) has quickly created a huge demand for itself and we are happy to add this popular product to our lineup of nationally-recognized brands.”

“Atlanta is an important market for drank(TM). Not only is it one of the largest cities in the country and a hotspot for the beverage industry, but it is also home to a large population of celebrities and other trendsetters that are known to boost brands into the national spotlight,” added Bianchi. “With strong relationships among key accounts, this distribution agreement with Clayton Distributing Co. will enhance our current distribution and drive the drank(TM) brand forward.”

Clayton Distributing Co. joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas of New York, NY; Houston, Dallas-Ft. Worth, Waco, Livingston and Austin, TX; Baton Rouge, Lafayette and Shreveport, LA; Las Vegas, NV; Nashville, Murfreesboro, Franklin, Columbia, Clarksville, Memphis and Jackson, TN; Jackson, MS; and St. Louis, MO. For more information about drank(TM), please visit: www.drankbeverage.com.

About Clayton Distributing Co.

Owned by brothers Charles and Paul Redd, Clayton Distributing Co. is an Atlanta-based soft drink and juice distribution company that distributes well-known brands, including Red Rock(R), Welch’s(R), AriZona(R), Crystal Springs(R) Faygo(R) and Cintron(R) and other beverages. To reach Clayton Distributing Co., please contact 404-691-5700.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll’ and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.