Celsius Now Available in Big Y Stores with 56 Locations in the Northeast

Posted February 17, 2009 9:41 am; Submitted by Celsius Holdings, Inc.

DELRAY BEACH, Fla.–(BUSINESS WIRE)–Celsius Holdings, Inc. (OTCBB:CSUH) announced that Celsius®, the Original Calorie Burner, is now available for consumer purchase in 56 New England-based Big Y stores, a family-owned retail supermarket chain with locations in Massachusetts and Connecticut.

Celsius is scientifically shown to burn up to 100 calories or more per can by raising metabolism and generating increased energy and alertness. Additional benefits shown when combined with exercise include increased loss of fat mass, increased gain of muscle mass and improved endurance.

Big Y will carry all seven great-tasting flavors: Green Tea Peach Mango and Green Tea Raspberry Acai; and sparkling Cola, Orange, Wild Berry, Lemon-Lime, and Ginger Ale. Celsius will be featured in the Energy Drink area of the stores.

Promotions that provide great value and an opportunity for Big Y customers to try Celsius are planned throughout the year.

Steve Haley, CEO of Celsius Holdings, said, “We are delighted to become part of the Big Y family. They are a retail food company that continually exceeds customers’ expectations through superior service and value.”

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and contains very low sodium. Celsius drinks are powered by a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.