TORONTO, CANADA, February 2, 2009 — 20 years after it was first introduced in the U.S., CLEARLY CANADIAN has re-launched its entire brand line-up with new packaging, new graphics and new flavors with lower calories. The brand is positioned as delicious sparkling flavored water, the healthier alternative in the $100 Billion+ North American carbonated soft drink category. It is packaged in distinctive cobalt blue 20 oz. and 1 Liter PET bottles with bold colorful labels. Clearly Canadian will offer 4 delicious fruit flavors – Orchard Peach, Mountain Blackberry, Black Cherry and Wild Raspberry. All of these products contain just 25 calories per serving.
“We are really excited about the new look and taste of Clearly Canadian” said David Reingold, Clearly Canadian’s President. “Through extensive consumer research we gained unique insights that drove our graphic and product development efforts. Our distributors have told us that this is exactly the kind of product that they are looking for. As consumers continue to evolve towards healthier, lighter beverages, Clearly Canadian will be in the forefront.”
About Clearly Canadian Brands
Based in Toronto, Canada, Clearly Canadian Brands markets Clearly Canadian(R) sparkling flavored waters. Clearly Canadian’s recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company’s debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. To find out more about Clearly Canadian Beverage Corp. (OTCBB:CCBEF), visit our website at www.clearly.ca.