PLANO, Texas, March 10 /PRNewswire-FirstCall/ — All Sport, Inc. and Dr Pepper Snapple Group, Inc. (NYSE: DPS) introduce All Sport Naturally Zero, the first and only zero-calorie sports drink sweetened with rebiana, an all-natural sweetener from stevia. Formulated with electrolytes and B vitamins, All Sport Naturally Zero provides pure, naturally sweetened hydration and replenishment without the calories.
“Athletes and exercisers continue to drive new demands on the sports-drink market,” said Gary Smith, chairman and chief executive officer of All Sport, Inc. “All Sport Naturally Zero is a zero-calorie sports drink that provides all of the hydration without the calories, naturally.”
Rebiana is an all-natural zero calorie sweetener derived from the stevia plant. Stevia has been used as a sweetener for centuries and rebiana was recently approved by the United States Food and Drug Administration for use in a variety of foods and beverages.
“We have been working diligently in our R&D center to incorporate stevia in our products and in our allied brands such as All Sport,” said Larry Young, chief executive officer of Dr Pepper Snapple Group. “Taste is king in the beverage industry, but for today’s consumers, health is becoming increasingly important. All Sport Naturally Zero delivers a unique proposition for the millions of Americans who exercise regularly and are looking to get the most out of their workouts.”
Dr Pepper Snapple Group holds an equity stake in Big Red, Inc., the parent company of All Sport, Inc., and is the primary distributor of the All Sport brand.
Availability and Flavors
All Sport Naturally Zero 20-ounce bottles will be available April 2009 in convenience and gas, grocery and specialty retail channels in three flavors: Dragonfruit, Strawberry Star Fruit and Mandarin Orange. Additional information on product and availability can be found online at http://www.drinkallsport.com.
About All Sport
ALL SPORT(R) was developed using today’s sport physiology research and provides an optimal balance of fluids to help rehydrate during physical exertion. ALL SPORT delivers real value by combining desired taste with replenishing carbohydrates, 100% RDA Vitamin C and 60 mg Potassium to help prevent muscle cramping while satisfying both thirst and body. ALL SPORT is available in 12-ounce, 20-ounce and 32-ounce bottles, and is sold at retail stores throughout the country. A subsidiary of Big Red, Inc., All Sport, Inc. is based in Austin, Texas and distributed by the Dr Pepper Snapple Group. Visit us at http://www.drinkallsport.com.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. (NYSE: DPS) is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose’s, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit http://www.drpeppersnapplegroup.com.