drank adds another Anheuser-Busch distributor; Mitchell Distributing Company

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OUSTON, and MERIDIAN, Miss., March 26 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (OTC.PK: IBGH) announced its extreme relaxation beverage, drank(TM) is now being distributed throughout Mississippi by longtime Anheuser-Busch(R) partner Mitchell Distributing Company, the second largest in the state.



A full-service distributor operating in the region since 1947, and Anheuser-Busch(R) wholesaler since 1953, Mitchell brings Budweiser(R) beers and a variety of non-alcoholic beverages to more than 1,000 on-and-off-premise accounts in the Meridian, Leland, Columbus, and Tupelo, Mississippi markets, affording drank(TM) valuable shelf space at a host of convenience stores, groceries and other retailers throughout the region.



“We are very excited about bringing drank(TM) into our network. They have essentially created a new beverage category, an innovation we can leverage to create an additional revenue stream,” said Manny Mitchell, Owner and President of Mitchell Distributing Company. “Not only does drank(TM) offer our consumers a functional, non-alcoholic beverage with superior taste, it also comes with impressive national marketing support and dedicated customers.”



“drank(TM) is wildly popular across many areas of the south, so working with a premier and well-respected Anheuser-Busch(R) distributor like Mitchell with such strongholds in their markets, ensures we will be able to reliably get product to consumers throughout north and central Mississippi,” said Peter Bianchi, CEO of Innovative Beverage Group.



drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. With the slogan “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.



This latest distributor agreement is one of many recent deals with the nation’s premier beer distributors throughout the country. Mitchell Distributing Company joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas of Birmingham, Huntsville, Mobile and Montgomery, AL; West Memphis, AR; Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; Springfield and St. Louis, MO; Jackson and Oxford, MS; Philadelphia, Scranton, and Wilkes-Barre, PA; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach Mitchell Distributing Company directly, please call 601-482-6161.



About Innovative Beverage Group Holdings, Inc.



Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.