Hansen's Natural Glows With the Launch of SELF Beauty Elixir

Posted: 3/5/2009 12:00 PM  2 Comments |  Email
Tagged Companies: Hansen Beverage Company

Bookmark and Share

ADVERTISEMENT

CORONA, CA--(Marketwire - March 5, 2009) - For women seeking to add more guilt-free indulgence & simple alternatives into their daily beauty routine, Hansen Beverage Company, a leading marketer of natural and alternative beverages, introduces SELF Beauty Elixir. Made with the finest ingredients, SELF Beauty Elixir is a low-calorie, functional, ready-to-drink beauty beverage infused with an essential blend of vitamins, minerals, natural fruit & botanical extracts with antioxidants that promote and support healthy skin & overall wellness.

SELF Beauty Elixir contains 30% fruit juice, all natural flavors, and many antioxidant rich vitamins such as 500% Vitamin E, 150% Vitamin C, and 100% Vitamin A per serving. In addition to having only 35 calories per can, the product is very low in sodium, gluten-free, and preservative-free with no artificial colors. Available in three naturally attractive flavors: Blushing Berry, Pink Lemonade, and Tropical Bliss.

"We are absolutely delighted to introduce a fun, refreshing, multi-functional beauty drink specifically designed for women to enjoy every day," said Jaime Phan, Senior Brand Manager of Hansen's. "Our new product offering is a convenient, affordable, and guiltless indulgence that provides the luxury experience to women in search of additional options to simplify or diversify their daily beauty and diet regimen."

SELF Beauty Elixir by Hansen's will be sold as a 4-pack unit with four individual 8oz. slim cans perfectly packaged inside an elegant box.

The new beauty beverage line will begin shipping this April to mass retailers, drug stores, and major supermarkets within select markets and appear on shelves by late spring.


About Hansen Beverage Company
For more than 75 years, Hansen Beverage Company has provided consumers with superior quality and delicious, healthy and natural beverages. Consumers can trust the quality of our ingredients as Hansen's® branded products are free of preservatives; contain no high fructose corn syrup, no artificial colors or flavors. Based in Corona, Calif., Hansen Beverage Company markets and distributes Hansen's Natural® sodas, iced teas, sparkling refreshment, juice cocktails, apple juice and juice blends, Junior Juice®, Organic Junior Water™, Juice Slam™, Energy Pro™ and Blue Sky® beverages. Hansen Beverage Company is a subsidiary of Hansen Natural Corporation (NASDAQ: HANS).

Source: Hansen Beverage Company

High fructose corn syrup may have a complicated-sounding name, but it's actually a simple sweetener, made from corn, that is nutritionally the same as sugar. The American Medical Association in June 2008 helped put to rest misunderstandings about this sweetener and obesity, stating that “high fructose syrup does not appear to contribute to obesity more than other caloric sweeteners.” Even former critics of high fructose corn syrup dispel long-held myths and distance themselves from earlier speculation about the sweetener’s link to obesity as the American Journal of Clinical Nutrition releases its 2008 Vol. 88 supplement's comprehensive scientific review. Many confuse pure “fructose” with "high fructose corn syrup," a sweetener that never contains fructose alone, but always in combination with a roughly equivalent amount of a second sugar (glucose). Recent studies that have examined pure fructose - often at abnormally high levels - have been inappropriately applied to high fructose corn syrup and have caused significant consumer confusion. High fructose corn syrup is not sweeter than sugar; and high fructose corn syrup, sugar and honey all contain the same number of calories (four calories per gram). Like table sugar and honey, high fructose corn syrup contains no artificial or synthetic ingredients or color additives. Consumers can see the latest research and learn more about high fructose corn syrup at http://www.SweetSurprise.com . Audrae Erickson President Corn Refiners Association

IP Address: 66.80.88.112 | Report This Comment

I'm not buying it, high fructose corn syrup is what it is, a fake sugar. Stay natural , stay healthy. Read some of the writtings of Michael Pollan if your interested in seeing how your food supply has been changed to increase profits at the cost of the consumers then go to the following link for "In Defense of Food" health.http://www.michaelpollan.com/indefense.php Food. There's plenty of it around, and we all love to eat it. So why should anyone need to defend it? Because most of what we're consuming today is not food, and how we're consuming it -- in the car, in front of the TV, and increasingly alone -- is not really eating. Instead of food, we're consuming "edible foodlike substances" -- no longer the products of nature but of food science. Many of them come packaged with health claims that should be our first clue they are anything but healthy. In the so-called Western diet, food has been replaced by nutrients, and common sense by confusion. The result is what Michael Pollan calls the American paradox: The more we worry about nutrition, the less healthy we seem to become. Thank you, Scott

IP Address: 207.155.210.250 | Report This Comment

Leave a comment

name:

email:

comment:

Please note: All comments are reviewed prior to posting. Attempts to advertise, solicit, or promote will not be approved.