ITO EN Introduces Green Tea Ginseng

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New York, NY (March 2009) – ITO EN (North America), INC, announces the debut of Green Tea Ginseng, the newest addition to the award-winning Natural Fruit Tea line. Freshly brewed with premium loose leaf green tea and natural ginseng extracted from the Panax Ginseng root, Green Tea Ginseng joins the all-natural, authentically brewed flavors of Tea Apple, Tea Mango, Green Tea Blueberry, Tea Grape, Tea Orange, White Tea Pear, and Tea Peach.

Ginseng has been used for more than 5,000 years and is considered to be one of the most highly regarded herbs in Japan. Known to help balance the mind and body, ginseng (also known as Panax) was derived from the Greek word, meaning “all heal” or “cure all.”

“Knowing the medicinal benefits of ginseng and the antioxidants found in green tea, we wanted to offer our consumers a beverage that was not only refreshing, but rich in health benefits,” said Rona Tison, vice president of corporate relations for ITO EN (North America), INC. “The success we’ve had with our Natural Fruit Tea line demonstrates our knowledge, experience and expertise in creating a product that is not overwhelmingly sweet and offers a smooth clean finish.”

Like all ITO EN bottled teas, Green Tea Ginseng is authentically brewed using state-of-the-art brewing techniques, which maximize the taste and aroma. With no genetically modified organisms or use of tea powder or concentrates, Green Tea Ginseng is slightly sweetened with natural cane sugar and blended with the perfect touch of ginseng, rounding off its smooth flavor. Available in 16.9fl oz bottles and containing 132 calories with 60% of the suggested daily requirement of Vitamin C, Green Tea Ginseng contains no high fructose corn syrup or artificial flavorings.

Green Tea Ginseng and the extended flavors of ITO EN’s Natural Fruit Tea line retails for $1.99 and can be found at mass merchandise stores, grocery stores and specialty natural food retailers nationwide. For information on the entire line of ITO EN products, please visit www.itoen.com.

About ITO EN (North America)
ITO EN (North America), a subsidiary of ITO EN, LTD., is the nation’s leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award winning Japanese tea lines in the U.S., including: TEAS’ TEA, the Traditional Japanese Tea, Natural Fruit, and ITO EN Shots. With a New York City flagship store (voted Best Tea Shop by the Zagat Survey of New York City Gourmet Market Places) and four-star authentic Japanese restaurants (KAI & Donguri), ITO EN is uniquely positioned as a pioneer in the tea industry. For more information, please visit www.ItoEn.com.