Bawls Guarana launches 12-packs at Micro Center stores


Miami, FL – March 9, 2009 – Gamers, techies and lovers of tasty caffeine – get ready to BUY IN BULK!

Hobarama, LLC/BAWLS Guarana has expanded its packaging offerings with BAWLS Guarana and BAWLS G33K B33R 10 oz bottle 12-packs – available at Micro Center stores nationwide. A prominent chain of electronics and computer stores across the US, Micro Center is the latest tech retailer to carry BAWLS products in an effort to bring more video gamers and loyal BAWLS fans to their stores.

“We’ve received a flood of requests from BAWLS fans for a 12-pack offering, and this partnership with Micro Center is a perfect fit for our brand,” commented BAWLS Guarana Founder and CEO Hoby Buppert. “The 12-pack offering at Micro Center will surely also bring more BAWLS fans – video gamers, students and technically-minded consumers – to their stores.”

As the nation’s largest supporter of electronic gaming, BAWLS Guarana has enjoyed a number of partnerships with electronics retailers. BAWLS products are also now available at Fry’s Electronics, and at over 300 video gaming centers nationwide. An exclusive packaging offering from BAWLS Guarana, the bottle 12-packs were first launched in 2004 through a 4 year-long retail partnership with CompUSA.

Based in Hilliard, OH, Micro Center is e computers and electronics retailer with 21 stores in 14 states.

BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit