Clif Bar & Company unveils CLIF Quench Sport Drink


BERKELEY, Calif., March 6, 2009 – Clif Bar & Company today introduces its new drink and an assortment of delicious sports nutrition food along with healthy snacks at Natural Products Expo (NPE) West (Booth #3648), The Company’s latest entries offer consumers more variety and one-stop shopping convenience for their energy and nutrition needs. New to the Clif Bar & Company family of products are:

CLIF Quench™
Food alone can’t sustain active people. Hydration is critical for maintaining energy levels and performance. CLIF Quench is a new sport drink with a refreshingly clear difference – it’s made with all natural and 88 percent organic ingredients for healthy hydration.

CLIF Quench offers the optimal balance of ingredients your thirsty body needs, including electrolytes and carbohydrates to move water where your body needs it most. CLIF Quench is all-natural and contains no artificial colors, sweeteners and preservatives used in many beverages today.

Continuing on the company’s journey toward sustainability, the CLIF Quench bottle and label are the most planet-friendly options on the market. The bottle is made of 40 percent post-consumer recycled PET plastic – the highest percentage of any U.S. bottled beverage – and the bottle and label are fully recyclable.

CLIF Quench will arrive on shelves in June and comes in four refreshing flavors: Fruit Punch, Orange, Lime-Ade and Strawberry Citrus. (SRP: $1.49)

LUNA, the whole nutrition bar for women, debuts a new recipe and packaging in celebration of its 10- year anniversary. Dedicated to delivering the best tasting women’s nutrition for today’s active women, LUNA’s new recipe offers indulgent taste and an enhanced vitamin blend. The new vitamin blend reflects the nutritional needs of women today, including the addition of vitamin D-a common deficiency among women-to support calcium absorption. Entirely natural and 70 percent organic, LUNA continues to provide an excellent source of calcium, folic acid, iron, and antioxidants, offering women an option that tastes good and is good for them. LUNA’s new recipe and packaging will appear in the grocery and natural channels in May. (SRP: $1.29)

CLIF SHOT BLOKS® sports energy chews and CLIF SHOT energy gel are for the first time expanding distribution into grocery and natural food stores, each bringing their three most popular flavors. CLIF SHOT BLOKS, made with 95 percent organic ingredients, features a new user- and planet-friendly package and is the top-selling sports energy chew in specialty retail stores. Leading flavors Cran-Razz™, Strawberry and Black Cherry flavors are now appearing on grocery and natural food store shelves. (SRP: $1.99)

CLIF SHOT energy gel, made with 90 percent organic ingredients, has been providing performance athletes with quick and lasting energy for more than a decade. Debuting in the grocery and natural channels are popular flavors Razz™, Mocha and Strawberry. (SRP: $1.25)

CLIF® BAR Cranberry Orange Nut Bread
CLIF BAR, the organic certified energy bar providing nutrition for sustained energy, unveils a new bakery-inspired flavor: Cranberry Orange Nut Bread. This holiday-inspired new flavor will debut in fall 2009 and be available for a limited time. Cranberry Orange Nut Bread joins the annually-anticipated line of CLIF BAR seasonal flavors that sells out each fall and winter. (SRP: $1.29)

CLIF Builder’s®
CLIF Builder’s, the entirely natural protein bar, is launching its sixth great-tasting flavor, Lemon, a light, refreshing, option in the protein bar category. Like every CLIF Builder’s bar, Lemon Builder’s is packed with 20 grams of soy and nut protein. The new Lemon flavor will appear in grocery and natural food stores beginning in June. CLIF Builder’s-the top-selling, all-natural protein bar in the natural food category-fuels your recovery after a workout or helps you get through a tough day. (SRP: $1.99).

CLIF Kid Organic ZBaR™ Spooky S’mores
CLIF Kid Organic ZBaR, the whole grain energy snack bar specially created for kids, brings back Spooky S’mores for Halloween. Available for a limited time starting in September, Spooky S’mores is an organic and healthy alternative to traditional Halloween treats, featuring 12 vitamins and minerals growing bodies need most in a fun flavor kids crave. Spooky S’mores and the entire ZBaR family is all-natural and USDA-certified organic. They also contain no high fructose corn syrup, trans fat, ingredients sourced from genetically-modified foods, and artificial flavors, sweeteners or preservatives. (SRP: $0.89)

About Clif Bar & Company
Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF® BAR energy bar, delivering Nutrition for Sustained Energy®, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product.