Icelandair signs Icelandic Glacial bottled water as its official in-flight partner

LFUS, Iceland (April 1, 2009) – Icelandic Glacial, the world’s leading CarbonNeutral® certified bottled water, announced today that it has signed an exclusive 2 year deal with Iceland’s national airline, Icelandair.



With immediate effect, Icelandair will carry Icelandic Glacial natural spring water on all flights spanning 14 countries and 24 cities, delivering a water of exceptional Icelandic purity and environmental responsibility to all passengers.



“We are delighted to be recognized as the official water of our nations’ airline,” commented Jon Olafsson, chairman and founder, Icelandic Glacial. “We want visitors to experience the very best our country has to offer, even before they arrive in Iceland. With Icelandic Glacial now on all Icelandair flights, passengers can taste the purity of our nation as they travel in comfort with one of our country’s greatest ambassadors.”



Icelandic Glacial has been internationally applauded for its taste, purity and unique bottle design, as well as its ongoing commitment to the environment. In September of last year, Icelandic Glacial opened a new state-of-the-art, naturally powered production facility in order to keep up with growing consumer demand for its premium and environmentally sound bottled water.



“Icelandic Glacial is a wonderful fit for Icelandair,” said Birkir Hólm Guðnason, Icelandair CEO. “Having an in-flight premium water that mirrors the true essence of Iceland, while setting an environmental example appeals greatly to our airline and passengers, fitting in with our own responsible initiatives, such as Kolviður – Iceland Carbon Fund.”



Travellers looking to do their bit for the environment will be delighted that they can now fly with an airline that not only enables flight emissions to be offset but also delivers a premium bottled water with a ‘net zero’ carbon footprint.



About Icelandair

Icelandair was founded in 1937, and has a long and distinguished record offering airline services on the flight routes between Iceland, and 18 destinations in Europe and 7 destinations in North America. Today, Icelandair offers travellers updated Boeing 757 aircraft with personal entertainment centres, and three cabins of service including the new Economy Comfort Class.



About Icelandic Glacial Natural Spring Water

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.



Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.



Icelandic Glacial, the product of Icelandic Water Holdings ehf, located in Ölfus, Iceland, is an environmental pioneer in the industry. The company utilizes natural green energy sources, using only geothermal and hydroelectric power to fuel production. The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago.



Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.



For more information on Icelandic Glacial, go to www.icelandicglacial.com.



For more information on Icelandair, go to www.icelandair.com.