glaceau officially introduces vitaminwater10

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WHITESTONE, N.Y., April 2 /PRNewswire/ — today, vitaminwater10, a game-changer for calorie conscious consumers, officially makes its debut all over the country. finally, a beverage that doesn’t require tradeoffs between low calorie and great taste! vitaminwater10 is the perfect combination — it’s only 10 calories (per serving), naturally sweetened and (can you believe there’s a third!) it tastes amazing. it’s also packed with the vitamins and nutrients you need throughout the day.

“the key to delivering true innovation is very simple; it’s all about giving people what they want!” said rohan oza, chief marketing officer at glaceau. “with vitaminwater10 we’ve given calorie conscious consumers something they’ve been desperately looking for, a beverage that doesn’t force you to sacrifice great taste for low calorie. on top of that, it’s naturally sweetened and nutrient-packed…it really is the perfect 10!”

so what’s the secret, you ask? well, here’s a hint – glaceau has taken the best of nature and science and created vitaminwater10 in four great-tasting, low-calorie varieties: xxx (acai-blueberry-pomegranate), essential (orange-orange), energy (tropical citrus) and multi-v (lemonade).

vitaminwater10 is available in 20-ounce bottles at a suggested retail price of $1.49. 20-ounce bottles are also available in 20-packs, at a suggested retail price of $18.99, which include xxx (acai-blueberry-pomegranate), energy (tropical citrus) and multi-v (lemonade). additionally, vitaminwater10 is available in 16-ounce four-packs of xxx (acai-blueberry-pomegranate) and essential (orange-orange), at a suggested retail price of $4.99.

about glaceau

it all started when one thirsty man named darius wanted better water but couldn’t find any worth drinking — so he decided to make his own. word got around, thus emerged glaceau, a fresh new approach to bottled water. today, glaceau is a leader in the bottled water industry and the pioneer of the enhanced water category — maker of vitaminwater(R), #1 bottled water in the united states, smartwater(R), #1 premium bottled water in the united states, and vitaminwater10, the perfect low-calorie combination. glaceau is all about helping thirsty people like you responsibly hydrate with something truly good for your body. for more information visit