Sugar Association Congratulates Pepsi on New Sugar-Based Beverages


ASHINGTON, April 20 /PRNewswire-USNewswire/ — The Sugar Association and its member companies congratulate PepsiCo and local bottlers across the country on their introduction of Pepsi Throwback and Mountain Dew Throwback to U.S. consumers. These retro drinks using real, all-natural sugar are a win-win for all.

The introduction of these two new products, using all-natural sugar rather than high fructose corn syrup is a boon to local economies, supporting local sugar growers and processors. The sugar industry employs over 146,000 workers, contributes $10 billion to local economies and provides community support on the local level across the United States.

And now, consumers will have a choice in beverages – drinks made with real, all-natural sugar, vs. high fructose corn syrup.

“While these products are only on the market shelves for an 8-week period, we are confident that the consumers will like the clean, crisp taste of Pepsi Throwback and Mountain Dew Throwback and encourage PepsiCo to continue with these two drinks,” stated Andy Briscoe, President and CEO of the Sugar Association. “If consumers voice their approval for these two drinks by buying a few cases of each, then we are hopeful that PepsiCo will continue with these two and add other sugar-based drinks in their product line-up.”

Look for Pepsi Throwback and Mountain Dew Throwback on your local retailer shelves.

The Corn Refiners Association responded with this statement from its president, Audrae Erickson:

“There is no nutritional benefit gained by replacing high fructose corn syrup with another caloric sweetener. High fructose corn syrup is a natural sweetener made from corn, is functionally superior to sugar, equally sweet, has the same number of calories, and is handled similarly by the body.”