Kraft announces Capri Sun Sunrise

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TARRYTOWN, N.Y.–(BUSINESS WIRE)–Breakfast is the most important meal of the day. We’ve heard it as a child, again as an adult, and now parents are likely shouting it as the battle cry throughout the household. But let’s face it – with today’s hectic schedules, sometimes it isn’t easy to make the most of it. According to a new survey of 1,029 parents, one in four (25 percent) feel it’s a struggle to get their kids to eat breakfast and half of all parents surveyed estimate their kids have breakfast on the go at least once a week or more.

The “Rise and Shine” national survey conducted by Experian Simmons and commissioned by Capri Sun Sunrise, a new breakfast juice drink that’s fortified with 100% daily value of Vitamin C and is a good source of Calcium, puts some interesting statistics in the spotlight. The survey discovered that while 50 percent of parents believe their kids are getting enough Vitamin C and/or Calcium in their diets, an overwhelming 88 percent still prefer their kids get more. And the reality is they need more. According to the USDA (United States Department of Agriculture), only three of 10 boys and one in 10 girls in America are getting an adequate daily supply of calcium in their diets.

“We know parents are looking for breakfast drink options their kids will enjoy and that they can still feel good about serving,” said Nora Kalter, Brand Manager, Capri Sun. “We’ve developed Capri Sun Sunrise, which has 100% daily value of Vitamin C and is a good source of Calcium, because mornings are busy enough. Serving Capri Sun Sunrise can be a hassle-free way to be sure kids start their morning off right with a nutritious option that tastes great.”

Capri Sun Sunrise, an everyday morning beverage for kids on-the-go or at home, has no artificial colors, flavors or preservatives and is available in three flavor combinations — Orange Wake-Up, Berry Tangerine Morning and Tropical Morning. It’s also a Kraft Sensible Solution product, one of more than 500 better-for-you choices from Kraft. Capri Sun Sunrise comes in the kid-favorite silver pouch, 10 per box. It’s available for the suggested retail price of $2.49 at grocery stores nationwide and can be found alongside other Capri Sun pouch varieties.

Additional Capri Sun Sunrise “Rise and Shine” survey findings include:

* Forty-seven percent of parents do not have breakfast with their kids on weekday mornings

* Of those parents who do not eat breakfast with their kids, 33 percent dine at school

* Nearly one in five parents (18%) don’t know if their kids are getting enough Vitamin C and/or Calcium in their diets

About Kraft Foods

Kraft Foods ( makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Experian Simmons

Experian Simmons is America’s leading provider of consumer product purchase, shopping and media usage behavior, as well as detailed demographic, psychographic, lifestyle and attitudinal descriptions. Experian Simmons surveys more than 30,000 people annually to produce the Simmons National Consumer Studies for Adults (English-speaking and Spanish-speaking), Teens and Kids. Each of these reports provides individual and household information on approximately 8,000 brands in more than 450 data categories. Experian Simmons’ proprietary BehaviorGraphics™ and other segmentation systems provide unique and powerful capabilities to segment consumers by lifestyle, attitudes, shopping frequency and volume, price preference, entertainment consumption, media usage and myriad other descriptors. Simmons Custom Studies and Data Integrations provide specialized surveys and data applications using Simmons’ databases. More information on Experian Simmons is available at