New Dasani essence Provides a ‘Light Squeeze of All Natural Fruit Flavor’

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TLANTA–(BUSINESS WIRE)–There is something refreshingly different in water beverages today: DASANI essence offers the crisp, fresh taste of DASANI with just a touch of fruit flavor.



DASANI essence has a light, natural fruit flavor – unsweetened and without preservatives or calories – and is available in three varieties: Lime essence, Strawberry Kiwi essence, and Black Cherry essence.



Unsweetened flavored water beverages are growing faster than any other segment in the $12 billion U.S. bottled water category, with over 300 percent growth in the last two years.1 According to a 2007 study, many consumers prefer lightly flavored waters with little or no sweetener.2



“Water drinkers will find DASANI essence has a much lighter and more natural taste than other flavored products,” said Brandon Leck, Director, Coca-Cola North America Water Brands. “Unlike highly sweetened and more intensely flavored beverages, DASANI essence offers the healthful purity of water with a splash of all-natural fruit flavor excitement.”



Packaged in stylish, recyclable 18.5-oz. single PET bottles and 16-oz. 4-packs, DASANI essence is available in retailers nationally.



DASANI® is a brand of The Coca-Cola Company, the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com or www.dasani.com