Ocean Spray Announces New Pomegranate Juice Drink Line


AKEVILLE-MIDDLEBORO, Mass., April 27 /PRNewswire/ — The powerful pomegranate is the newest member of Ocean Spray’s juice family. Bringing this once mysterious fruit to everyday consumers, the company announces today the launch of regular, light and diet Cranberry Pomegranate Juice Drinks and Ruby Pomegranate Juice Drink.

Once a symbol of luck among ancient Egyptians, pomegranates were so revered for their health benefits that they were one of the fruits required to be in a pharaoh’s residence. Now folks can spice up their lives and even live like royalty by discovering exotic flavors from around the world right in their own kitchens — incorporating pomegranate flavor to instantly add international intrigue.

Pomegranate can be used as an ingredient for a tantalizing entree marinade, a zingy salad dressing, or the perfect mixer for flavorful cocktails and mocktails. Spanish, Portuguese, Greek and Latin American cultures have all incorporated the flavor into their own unique cuisines.

To create a family dinner themed around a region of the world, home cooks can try the Greek Cranberry Pomegranate Marinated Roast Leg of Lamb for a truly memorable dinner that evokes the spirit of the Mediterranean. In Greece, the pomegranate has been a symbol of good fortune for centuries. If looking to entertain, cocktail party hosts can offer a signature drink like a Cranberry Pomegranate Margarita inspired by the flavors of Mexico.

“There has been a growing buzz about pomegranate over the last few years due to research on its antioxidant properties — but still, a lot of consumers aren’t familiar with this delicious and unique fruit,” said Ken Romanzi, chief operating officer of Ocean Spray. “So we’re excited to bring pomegranate mainstream and unite it with our two superfruits, cranberries and grapefruit, to create delicious and good-for-you juices.”

All three nutrient-rich fruits are known as excellent sources of antioxidants. Cranberries are also loaded with proanthocyanins or PACs that are believed to help maintain health by preventing certain harmful bacteria from sticking in the urinary tract, mouth and stomach. Grapefruit juice is rich in vitamin C and naturally lower in calories than most traditional juices.

The new flavors announced today build on Ocean’s Spray’s pomegranate juice line, which includes 100% no sugar added Cranberry & Pomegranate juice, Cranergy(R) Energy Juice Drink, Cranberry Pomegranate Lift, and Cranberry Pomegranate Powdered Drink Mix.

For ways to incorporate juices from the new Ocean Spray cranberry-pomegranate line into your daily diet and other flavorful cranberry recipes, visit www.oceanspray.com.

About Ocean Spray

Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed over 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2008 earnings of roughly $1.9 billion.