Icelandic Glacial Strengthens Brand Presence in U.S. North East

LFUS, Iceland (May 12, 2009) – Icelandic Glacial is pleased to announce that Paul Day, a water industry veteran, has been appointed Director of Sales. Mr. Day will be responsible for leading the sales effort in the North Eastern United Sates



No stranger to the competitive bottled water market, Mr. Day has spent over fourteen years in the industry. Day has worked in the beverage industry such brand and beverage leaders DS Waters of America and Big Geyser Inc., one of New York’s largest independent non-alcoholic beverage distributors.



“The North East is an extremely important region for the brand,” commented Kristjan Olafsson, the head of Sales for North America. “The premium nature of Icelandic Glacial fits perfectly with the area’s demographic, delivering exceptionally pure water to the public in an environmentally responsible fashion. Adding Paul to the team gives us a seasoned industry specialist that understands the North East market inside and out, providing the perfect tools to maximize our current market presence. We’re delighted to have Paul on board.”



Prior to joining Icelandic Glacial, Mr. Day held the position of New York regional sales manager with Jana North America, leading the brand to sustained success in the competitive North East market.



Commenting on his appointment, Mr. Day said, “It’s extremely energizing to be involved with Icelandic Glacial. The premium quality of the water and the brands dedication to the environment is a truly inspiring factor, one that holds increasing value with retailers and their customers across the region as they look to embrace more eco-friendly products and practices.”

About Icelandic Glacial Natural Mineral Water



As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.



Icelandic Glacial is the product of Icelandic Water Holdings ehf, located in Ölfus, Iceland, is an environmental pioneer in the industry. The company benefits from Iceland’s natural green energy sources, using only geothermal and hydroelectric power. The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago.



Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.



For more information on Icelandic Glacial, go to www.icelandicglacial.com.