Power Trip Beverages announces vitamin-powered “coconut” energy drink

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DAVIE, FL – May 21, 2009 -Power Trip® Beverages (www.powertripbev.com), a diversified beverage leader specializing in bringing vitamin enhanced functional energy drinks with great taste and exciting flavors to distributors, retailers and consumers, today announced it has introduced a new and first-of-its-kind “Coconut” flavored energy drink to its ever expanding roster of vitamin powered energy drinks. The new Coconut flavor, initially available in 16oz. cans, joins another exotic Power Trip favorite “Mango” which has been a strong performer in virtually every market its been placed.



“The new Coconut flavor is the perfect compliment to the rest of our product offerings and continues to enhance Power Trip’s reputation as an innovator,” said Power Trip Beverage President Doug Stuart. “The Coconut flavor has proven to be popular in other beverage formats such as water and we expect it to be a strong performer in the energy drink sector both as a stand-alone beverage and as a mixer.”



Power Trip’s new Coconut flavor was born during a business trip to Trinidad when Stuart recognized the popularity of the flavor in water, milk, mixes and more at local bars and restaurants. Working with flavor house BRC, Power Trip was able to capture the flavor of the Caribbean in its Coconut and expects its appeal to be widespread with particular strength in various ethnic markets where the flavor is especially popular.



ABOUT POWER TRIP® BEVERAGES

Power Trip® Beverages, Inc. is a South Florida-based company that has become a diversified beverage company with one of the fastest growing energy drink brands in the country. Recognized as a flavored vitamin energy specialist, the company offers a line-up of five energy drinks – Original Blue, Mango, Power Trip “0” The Extreme and he all new and one of its kind Coconut – made from the highest quality ingredients designed to rival or exceed the current market leaders as well as the Power Trip Vitamin Power Shot. Power Trip® energy drinks are more vitamin-packed than any of the other leading energy drinks on the market today. Power Trip® Beverage products are currently available in 25 states including New York, Florida and California, and sold via the web at www.amazon.com and www.powertripbev.com. In addition, Power Trip products are available internationally throughout the Caribbean and the Middle East. Power Trip has also recently taken on world-wide sales and distribution rights for Hooters Energy Drink, Kwencher Flavored Waters and has been handling the well-known Ron Jon water brand for several years.



For more information on Power Trip® Beverages, its various sponsorships, promotional and sampling tours in a specific region and the company’s complete product lineup, visit www.powertripbev.com.