Red Bull responds to German Cola concerns


anta Monica, Calif., (May 26, 2009)–After analyzing a single can of Red Bull Simply Cola, the German Nordrhein-Westfalen Institute of Health and Work, raised concerns with German authorities regarding the inclusion of de-cocainized coca leaf extract in the product.

De-cocainized coca leaf extracts are used as flavoring in food products around the world and are considered to be safe. Indeed, in 21 C.F.R. 182.20, the Food and Drug Administration regulations provide that it is acceptable and safe to use de-cocainized coca in food products in the United States. Red Bull Simply Cola and other food products containing such extracts may therefore be sold legally in the US. Other countries have similarly recognized the safety of using the ingredient.

Although only de-cocainized coca leaf extracts are used in Red Bull Simply Cola, we take the German authority’s concerns seriously and had our product analyzed by an independent accredited institute which has confirmed that alkaloids (cocaine) from the coca leaf are not detectable in our product. Further, the German Federal Institute for Risk Assessment (BfR) confirmed publicly that the ingredients contained in Red Bull Simply Cola present no risk to human health and no risk of any undesired pharmacological effects including, any potential narcotic effects.

Red Bull Cola is not an energy drink but a cola of a different kind, strong and natural, and the only cola which contains 16 natural flavor ingredients including both the original kola nut and coca leaf. In fact, Red Bull Cola’s ingredients contain no preservatives, no high-fructose corn syrup, no phosphoric acid and no artificial sweeteners. There’s no secret formula, just simple, natural ingredients combined for a refreshing taste.